PyroMarketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook PyroMarketing write by Greg Stielstra. This book was released on 2008-01-29. PyroMarketing available in PDF, EPUB and Kindle. The era of mass marketing is ending—replaced by the power of customer evangelists unleashed through a systematic approach to word-of-mouth called PyroMarketing. Learn how the system that sparked a revolution in the Christian marketplace can fuel the success of your business. Word-of-mouth is the biggest influence on consumer purchases and its influence is growing. How do you tap its power? The key is not some new technology or advertising fad. The best way to understand the marketing process, the way messages are sent, received, acted upon, and spread, is to think of fire. PyroMarketing simplifies word-of-mouth to a four-step system that optimizes your advertising dollars by targeting the right customers and then converting them into unpaid sales and marketing evangelists. Tapping the latest research into the brain and human behavior, Greg Stielstra demonstrates how traditional marketing techniques are expensive, obsolete, and doomed to failure—while PyroMarketing principles deliver powerful results over the long-term and for less money. Illustrated with case studies including The Purpose-Driven Life, one of the bestselling books of all time, and the breakaway phenomenon The Passion of the Christ, PyroMarketing is a comprehensive strategy that can help any business reach and retain new markets.
Making Waves
Making Waves - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Making Waves write by Mark Ramsey. This book was released on 2008-11. Making Waves available in PDF, EPUB and Kindle. Radio is on the verge all right, but on the verge of what? Are we on the cusp of a new renaissance, a time of unprecedented excitement and opportunity? Or are we headed, as some naysayers argue, towards an industry-wide twilight? Making Waves argues that it's the former, not the latter. This book can help any broadcaster navigate a digital wonderland of infinite choice and endless competition. Dive in. The water's fine. Let's make some waves. Foreword by Greater Media CEO Peter Smyth.
God Is Back
God Is Back - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook God Is Back write by John Micklethwait. This book was released on 2009-04-02. God Is Back available in PDF, EPUB and Kindle. A landmark examination of the resurgence of faith around the globe The Editor in Chief of The Economist and its Lexington columnist show how the global rise of religion will dramatically impact our century in God Is Back. Contrary to the popular assumption that modernism would lead to the rejection of faith, American-style evangelism has sparked a global revival. On the street and in the corridors of power the authors shine a bright light on a vast yet until now hidden world of religion. Twenty-first-century faith is being fueled by a very American emphasis on competition and a customer-driven attitude toward salvation. Revealing how the religion boom is destabilizing politics and the global economy, God Is Back concludes by showing how the same American ideas that created our unique religious style can be applied to channel the rising tide of faith away from volatility and violence.
Evangelicals Incorporated
Evangelicals Incorporated - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Evangelicals Incorporated write by Daniel Vaca. This book was released on 2019. Evangelicals Incorporated available in PDF, EPUB and Kindle. American evangelicalism is big business. It is not, Daniel Vaca argues, just a type of conservative Protestantism that market forces have commodified. Rather evangelicalism is an expressly commercial practice, in which the faithful participate, learn, and develop religious identities by engaging corporations and commercial products.
The Anatomy of Buzz Revisited
The Anatomy of Buzz Revisited - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Anatomy of Buzz Revisited write by Emanuel Rosen. This book was released on 2009-02-24. The Anatomy of Buzz Revisited available in PDF, EPUB and Kindle. A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works. Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to: * Generate genuine buzz both online and off. * Encourage people to talk about your products and services—and help spread the word among their friends, colleagues, and communities. * Adapt traditional word-of-mouth strategies in today’s era of Facebook, YouTube, and consumer-generated media. Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today’s message-cluttered world.
