Qualitative Consumer and Marketing Research - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Qualitative Consumer and Marketing Research write by Russell Belk. This book was released on 2012-12-14. Qualitative Consumer and Marketing Research available in PDF, EPUB and Kindle. How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and presenting research using both time-tested and new methods, skills and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others.
Qualitative Marketing Research
Qualitative Marketing Research - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Qualitative Marketing Research write by David Carson. This book was released on 2001-02-01. Qualitative Marketing Research available in PDF, EPUB and Kindle. As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.
Qualitative Consumer and Marketing Research
Qualitative Consumer and Marketing Research - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Qualitative Consumer and Marketing Research write by Krittinee Nuttavuthisit. This book was released on 2019-02-13. Qualitative Consumer and Marketing Research available in PDF, EPUB and Kindle. This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific research practices, identifying the distinctive characteristics and conditions of the Asian market. Starting with an introduction and a rationale for qualitative consumer and marketing research, which discuss interpretive research perspectives and key qualitative research traditions underlying the research, it then elaborates on research design, formulating research directions, research questions, research methods, research validity and reliability, as well as research ethics. The book goes on to cover various key data-collection techniques, such as interviews, focus groups, observation and ethnography, online observation and netnography, and other alternative tools like projective techniques, autodriving and diaries. These include design of research setting (samples and sampling strategy, context, time) and research procedures (from entry to access and completion of the research project) with resources planning. In addition, the book also addresses data analysis and interpretation as well as presentation, dissemination, and sharing of research results through both academic and practical courses. Lastly, it derives key concepts by reviewing classic research traditions and methods together with academic and practical studies.
Qualitative Marketing Research
Qualitative Marketing Research - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Qualitative Marketing Research write by Dominika Maison. This book was released on 2018-09-24. Qualitative Marketing Research available in PDF, EPUB and Kindle. This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research methods are examined, from the classic focus group interview (FGI) and individual in-depth interview (IDI), to more cutting-edge methods such as ethnography or bulletin boards, which enable marketing researchers to discover and understand real consumer motivations, needs, values, and attitudes. With numerous international case studies, including PepsiCo, Unilever, Danone, Nestle, Aviva and Citibank, the book is uniquely practical in its approach. It is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.
Qualitative Marketing Research
Qualitative Marketing Research - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Qualitative Marketing Research write by . This book was released on 2001-03-22. Qualitative Marketing Research available in PDF, EPUB and Kindle. As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.
