Race, Ethnicity, and Consumption - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Race, Ethnicity, and Consumption write by Patricia A. Banks. This book was released on 2020-07-08. Race, Ethnicity, and Consumption available in PDF, EPUB and Kindle. Race, Ethnicity, and Consumption: A Sociological View looks at the central concerns of consumer culture through the lens of race and ethnicity. Each chapter illustrates the connections between race, ethnicity, and consumption by focusing on a specific theme: identity, crossing cultures, marketing and advertising, neighborhoods, discrimination, and social activism. By exploring issues such as multicultural marketing, cultural appropriation, consumer racial profiling, urban food deserts, and racialized political consumerism, students, scholars, and other curious readers will gain insight on the ways that racial and ethnic boundaries shape, and are shaped by, consumption. This book goes beyond the typical treatments of race and ethnicity in introductory texts on consumption by not only providing a comprehensive overview of the major theories and concepts that sociologists use to make sense of consumption, race, and ethnicity, but also by examining these themes within distinctly contemporary contexts such as digital platforms and activism. Documenting the complexities and contradictions within consumer culture, Race, Ethnicity, and Consumption is an excellent text for sociology courses on consumers and consumption, race and ethnicity, the economy, and inequality. It will also be an informative resource for courses on consumer culture in the broader social sciences, marketing, and the humanities.
Race and Retail
Race and Retail - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Race and Retail write by Mia Bay. This book was released on 2015-08-04. Race and Retail available in PDF, EPUB and Kindle. Race has long shaped shopping experiences for many Americans. Retail exchanges and establishments have made headlines as flashpoints for conflict not only between blacks and whites, but also between whites, Mexicans, Asian Americans, and a wide variety of other ethnic groups, who have at times found themselves unwelcome at white-owned businesses. Race and Retail documents the extent to which retail establishments, both past and present, have often catered to specific ethnic and racial groups. Using an interdisciplinary approach, the original essays collected here explore selling and buying practices of nonwhite populations around the world and the barriers that shape these habits, such as racial discrimination, food deserts, and gentrification. The contributors highlight more contemporary issues by raising questions about how race informs business owners’ ideas about consumer demand, resulting in substandard quality and higher prices for minorities than in predominantly white neighborhoods. In a wide-ranging exploration of the subject, they also address revitalization and gentrification in South Korean and Latino neighborhoods in California, Arab and Turkish coffeehouses and hookah lounges in South Paterson, New Jersey, and tourist capoeira consumption in Brazil. Race and Retail illuminates the complex play of forces at work in racialized retail markets and the everyday impact of those forces on minority consumers. The essays demonstrate how past practice remains in force in subtle and not-so-subtle ways.
Shopping for Identity
Shopping for Identity - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Shopping for Identity write by Marilyn Halter. This book was released on 2007-12-18. Shopping for Identity available in PDF, EPUB and Kindle. In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyors of goods and services spend close to $2 billion a year marketing the foods, clothing, objects, vacations, and events that help people express their (and others') ethnic identities. This is a huge business, whose target groups are the "hyphenated Americans"--in other words, all of us. As immigrant groups gain economic security, they tend to reinforce--not relinquish--their ethnic identification. Marilyn Halter demonstrates that, to a great extent, they do it by shopping. And their purchasing power is enormous. How has the marketplace responded to this hunger? Instantly and wholeheartedly: tweaking old products and inventing new ones; launching new brands in supermarkets, new music groups, vacation itineraries, language courses, toys, greeting cards, et cetera. This nexus of business and ethnicity is already seen as the hottest consumer development of this decade, and Halter is uniquely qualified to describe its origins, the exponential growth of products and advertising, and the phenomenal sales of items from salsa to Chieftains CDs. She addresses her subject with an abundance of anecdotal evidence, telling examples of ethnic marketing, and interviews with entrepreneurs (many of them immigrants) who are vigorously seizing the opportunities offered by the business of ethnicity. Shopping for Identity is provocative, intriguing, and farseeing, illuminating an important aspect of our contemporary way of life while validating the yearning we all feel for connection to our roots.
Represent
Represent - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Represent write by Patricia A. Banks. This book was released on 2009-12-16. Represent available in PDF, EPUB and Kindle. Patricia A. Banks traverses the New York and Atlanta art worlds to uncover how black identities are cultivated through black art patronage. Drawing on over 100 in-depth interviews, observations at arts events, and photographs of art displayed in homes, Banks elaborates a racial identity theory of consumption that highlights how upper-middle class blacks forge black identities for themselves and their children through the consumption of black visual art. She not only challenges common assumptions about elite cultural participation, but also contributes to the heated debate about the significance of race for elite blacks, and illuminates recent art world developments. In doing so, Banks documents how the salience of race extends into the cultural life of even the most socioeconomically successful blacks.
Consuming Race
Consuming Race - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Consuming Race write by Ben Pitcher. This book was released on 2014-04-09. Consuming Race available in PDF, EPUB and Kindle. From the rise of Nordic noir to a taste for street food, from practices of natural gardening to the aesthetics of children's TV, contemporary culture is saturated with racial meanings. By consuming race we make sense of other groups and cultures, communicate our own identities, express our needs and desires, and discover new ways of thinking and being. This book explores how the meanings of race are made and remade in acts of creative consumption. Ranging across the terrain of popular culture, and finding race in some unusual and unexpected places, it offers fresh and innovative ways of thinking about the centrality of race to our lives. Consuming Race provides an accessible and highly readable overview of the latest research and a detailed reading of a diverse range of objects, sites and practices. It gives students of sociology, media and cultural studies the opportunity to make connections between academic debates and their own everyday practices of consumption.
