Real Salesmanship in Print - Strategy in Advertising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Real Salesmanship in Print - Strategy in Advertising write by Lord & Thomas. This book was released on 1911. Real Salesmanship in Print - Strategy in Advertising available in PDF, EPUB and Kindle.
Black Ops Advertising
Black Ops Advertising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Black Ops Advertising write by Mara Einstein. This book was released on 2016-09-01. Black Ops Advertising available in PDF, EPUB and Kindle. From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.
Media Selling
Media Selling - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Media Selling write by Charles Warner. This book was released on 2020-08-04. Media Selling available in PDF, EPUB and Kindle. The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.
Real salesmanship in advertising: strategy in advertising
Real salesmanship in advertising: strategy in advertising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Real salesmanship in advertising: strategy in advertising write by . This book was released on 1911. Real salesmanship in advertising: strategy in advertising available in PDF, EPUB and Kindle.
The Literary Digest
The Literary Digest - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Literary Digest write by Edward Jewitt Wheeler. This book was released on 1911. The Literary Digest available in PDF, EPUB and Kindle.
