Redefining Retail - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Redefining Retail write by Philip Kotler. This book was released on 2024-02-27. Redefining Retail available in PDF, EPUB and Kindle. Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution. How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands. The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms. Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce.
Redefining Retail
Redefining Retail - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Redefining Retail write by Philip Kotler. This book was released on 2024-01-22. Redefining Retail available in PDF, EPUB and Kindle. Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution. How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands. The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms. Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce.
Retail Market Study 2013
Retail Market Study 2013 - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Retail Market Study 2013 write by Marc-Christian Riebe. This book was released on 2013-02-01. Retail Market Study 2013 available in PDF, EPUB and Kindle. The last year's Retail Market Study reached 20'000 readers. This year we covered 145 Shopping Cities, 500 Shopping Malls, 750 High Streets, 1'000 Retailers & 2'000 Store Openings on 976 pages.
Retail Market Study 2012
Retail Market Study 2012 - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Retail Market Study 2012 write by Marc-Christian Riebe. This book was released on 2012-02-01. Retail Market Study 2012 available in PDF, EPUB and Kindle. The first Worldwide Retail Market Study carried out by the Location Group examined the 65 most noteworthy international fashion capitals, together with Switzerland, Germany and Austria on 500 pages. As part of this study, 850 retailers, 600 High Streets and 450 shopping centres were put under the microscope. 53 newcomers to Zurich's Bahnhofstrasse were described in the 10-year report.
Investments in Pop-up Stores
Investments in Pop-up Stores - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Investments in Pop-up Stores write by Alessia Breda. This book was released on 2023-12-24. Investments in Pop-up Stores available in PDF, EPUB and Kindle. This book focuses on two key challenges: the negative impact on property value and higher vacancy risk for pop-up shops. It suggests alternative rental models based on footfall and customer conversion rates and provides a strategic framework for real estate investors to develop and manage pop-up stores. The empirical study emphasizes the importance of data availability, market fundamentals, and the potential of the operator model for managing pop-up retail spaces. The retail real estate market in Switzerland comprises about 13.0% of total commercial areas. The growth of e-commerce, accelerated by the COVID-19 pandemic, is causing significant changes in brick-and-mortar retail. Real estate owners are facing higher vacancy rates, shorter rental terms, and lower rental prices. However, e-commerce has limitations that prevent it from fully replacing physical stores. Retailers are now seeking flexible and innovative spaces like pop-up stores. In Switzerland, pop-up stores are mostly used as marketing tools or to fill vacancies, rather than as a sustainable business model, due to their negative impact on property market value. This textbook has been recommended and developed for universitary courses in Germany, Austria and Switzerland.
