Refining Milestone Mass Communications Theories for the 21st Century - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Refining Milestone Mass Communications Theories for the 21st Century write by Ran Wei. This book was released on 2017-12-22. Refining Milestone Mass Communications Theories for the 21st Century available in PDF, EPUB and Kindle. The ‘Milestones’ essays in Mass Communication and Society are reflective and analytical articles by the most notable scholars in the field. These classic essays address 21st century issues from the pioneers of media and communication studies, including Elihu Katz on new media and social movements, George Gerbner on cultivation analysis, and Dietram Scheufele on political communication. As technologies evolve and mass communication becomes mobilized and democratized - more individual and also more social - these landmark scholars provide ideas about how established theories may be applied in new ways, and how future research can expand our understanding of mass communication as its reach and effects grow ever larger. This book will be essential reading for both students and researchers of Mass Communications Research.
Advances in Foundational Mass Communication Theories
Advances in Foundational Mass Communication Theories - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Advances in Foundational Mass Communication Theories write by Ran Wei. This book was released on 2018-02-02. Advances in Foundational Mass Communication Theories available in PDF, EPUB and Kindle. Providing leading-edge perspectives on the legacy theories of mass media and society, this collection advances the foundational theories of mass communications, which have sustained the field of study over the past fifty years. Many of these contributions were originally published as a Deutschmann Scholarly Essay in the Mass Communication and Society journal, and together they comprise a remarkable source of knowledge, equipped to lead mass communications theory through the emergence of new technologies, and the evolution of communications, in the 21st century. Moreover, the contributions gathered in this volume contradict any critics who may claim the theories of the 20th century have outlived their usefulness, for these prove to guide contemporary research as forcefully as ever in the digital era. Validating the classic media theories across time and their various forms constitute the second focal section of this volume. Finally, senior media scholars offer their views on the future directions in which mass communication theories can be advanced.
Mass Communication Theories
Mass Communication Theories - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Mass Communication Theories write by Melvin L. DeFleur. This book was released on 2022-05-02. Mass Communication Theories available in PDF, EPUB and Kindle. The second edition of this innovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for students. This new edition includes up-to-date research; improved coverage of all theories presented; expanded treatments of theories such as cultivation theory, the spiral of silence, and framing; contemporary and social media examples; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses.
Mass Communication
Mass Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Mass Communication write by Diwakar Sharma. This book was released on 2004-01-01. Mass Communication available in PDF, EPUB and Kindle.
Political Economy of Contemporary African Popular Culture
Political Economy of Contemporary African Popular Culture - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Political Economy of Contemporary African Popular Culture write by Kealeboga Aiseng. This book was released on 2024-04-01. Political Economy of Contemporary African Popular Culture available in PDF, EPUB and Kindle. Drawing on examples from across the continent, this volume examines socially significant aspects of contemporary African popular culture—including music cultures, fandoms, and community, mass, and digital media—to demonstrate how neoliberal politics and market forces shape the cultural landscape and vice versa. Contributors investigate the role that the media, politicians, and corporate interests play in shaping that landscape, highlight the crucial role of the African people in the production and circulation of popular culture more broadly, and, furthermore, demonstrate how popular culture can be used as a tool to resist oppressive regimes and challenge power structures in the African context. Scholars of political communication, cultural studies, and African studies will find this book particularly useful.
