Reinventing Fashion Retailing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Reinventing Fashion Retailing write by Eirini Bazaki. This book was released on 2023-01-01. Reinventing Fashion Retailing available in PDF, EPUB and Kindle. This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are constantly looking for ways to innovate and achieve digital transformation. Combining theory with practice, the authors take a deep dive into the impact of digital technologies on fashion brands communication and social media strategies; on consumer behaviour and customer participation strategies; and on entrepreneurship and e-tailing strategies. The book covers topics such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), fashion recommender systems, virtual fitting rooms, customer models, gamification, online shopping, mobile-shopping, videogames, digital media and virtual worlds. The book also explores the concepts of cocreation, storytelling and interactivity in real-life crowdfunding campaigns and in the digital world. Bringing a cutting-edge insight into the state of the fashion business, this book will help scholars and practitioners in fashion retailing, discover how to digitalise and gamify products, services, experiences and open new enterprising avenues through innovative strategies, leadership and management.
Reinventing Retail
Reinventing Retail - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Reinventing Retail write by Ian Shepherd. This book was released on 2019-07-29. Reinventing Retail available in PDF, EPUB and Kindle. Ian Shepherd is a CEO and CMO who has held senior roles in a range of world-class consumer brands over the last 25 years including BskyB, Vodafone, Game and Odeon. He has seen businesses driven to the brink of extinction by changing consumer needs but also seen businesses respond to those changes, transform themselves and thrive. Ian has launched loyalty programmes, built new digital revenue streams for traditional retailers and turned declining market share into stellar growth - all based on a keen practical understanding of the consumer. Now consulting and mentoring businesses on commercial and digital topics, Ian lives in Oxford with his family.
Reinventing the Customer Shopping Experience
Reinventing the Customer Shopping Experience - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Reinventing the Customer Shopping Experience write by Anna Kathrin Sebald. This book was released on 2018. Reinventing the Customer Shopping Experience available in PDF, EPUB and Kindle.
Fashion Retailing
Fashion Retailing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Fashion Retailing write by Dimitri Koumbis. This book was released on 2020-08-06. Fashion Retailing available in PDF, EPUB and Kindle. Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model. Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers. Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.
A Fashion Retailer’s Guide to Thriving in Turbulent Times
A Fashion Retailer’s Guide to Thriving in Turbulent Times - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook A Fashion Retailer’s Guide to Thriving in Turbulent Times write by Ghalia Boustani. This book was released on 2022-12-01. A Fashion Retailer’s Guide to Thriving in Turbulent Times available in PDF, EPUB and Kindle. By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A brand must have an essence; it needs to respect a philosophy, abide by values and follow clear processes. A brand’s success and sustainability follow specific rules, nonetheless for fashion brands. But do fashion brand management rules apply in today’s turbulent times? Acknowledging and going beyond branding theory, this book challenges knowledge and practices that have been guiding fashion retail brands for many years. Co-written by an academic researcher and a retail consultant with 30 years of experience, this practical guide offers not a process that fashion brands must follow, but potential avenues for survival in today’s retail market and facing today’s customers. Professionals and students of fashion retailing and branding will appreciate the detailed case studies that illustrate revisited concepts and thought-provoking suggestions on how to make decisions for an uncertain future.
