Relationship Marketing in the Digital Age - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Relationship Marketing in the Digital Age write by Robert W. Palmatier. This book was released on 2019-01-15. Relationship Marketing in the Digital Age available in PDF, EPUB and Kindle. The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age—strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer–seller relationships.
Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing
Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing write by Milton Kotler. This book was released on 2020-08-26. Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing available in PDF, EPUB and Kindle. The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.
Transforming Relationship Marketing
Transforming Relationship Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Transforming Relationship Marketing write by Park Thaichon. This book was released on 2020-10-29. Transforming Relationship Marketing available in PDF, EPUB and Kindle. Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relationship marketing and the continuum, the drivers and scope of relationship marketing, and how organisations should restructure for successful relationship marketing in the digital context. The book also addresses the opportunities and challenges associated with the implementation of relationship marketing in various types of organisation and suggests different effective relationship-building strategies and techniques for successful customer relationship management.
True Connections
True Connections - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook True Connections write by Martin Greif. This book was released on 2020-05-14. True Connections available in PDF, EPUB and Kindle. If your website does not generate sales, leads, subscriptions, or revenue at the rate you think it should, then this book is probably for you. This is a step by step guide that will outline all the conversion barriers on your site. If you follow the principles in the book, you will be able to diagnose the problems that are stopping your website visitors from engaging with you. Here's the key takeaway. It's not about you, it's about your visitors. Address their issues and you will solve your own problems. This is the key principle in Conversion Rate Optimization (CRO). It does not matter if you are optimizing landing pages, performing A/B tests, or redesigning your website, aligning user intent with their website experience is the only way to increase your conversion rate. So how do you align user intent? This book will enable you to evaluate your website conversion issues and address any misalignment. If you are new to conversion rate optimization or landing page optimization, reading this book will set you on the correct course to improve your website conversions. If you are an experienced CRO practitioner, this book will provide new insights on how to approach CRO.
Relationship Marketing
Relationship Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Relationship Marketing write by Regis Mckenna. This book was released on 1993-05-21. Relationship Marketing available in PDF, EPUB and Kindle. From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.
