Research Frontiers on the International Marketing Strategies of Chinese Brands - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Research Frontiers on the International Marketing Strategies of Chinese Brands write by Zuohao Hu. This book was released on 2016-08-05. Research Frontiers on the International Marketing Strategies of Chinese Brands available in PDF, EPUB and Kindle. This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.
Research Frontiers on the International Marketing Strategies of Chinese Brands
Research Frontiers on the International Marketing Strategies of Chinese Brands - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Research Frontiers on the International Marketing Strategies of Chinese Brands write by Zuohao Hu. This book was released on 2016-08-05. Research Frontiers on the International Marketing Strategies of Chinese Brands available in PDF, EPUB and Kindle. This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.
Economic Development and Reform Deepening in China
Economic Development and Reform Deepening in China - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Economic Development and Reform Deepening in China write by Jiagui Chen. This book was released on 2016-09-13. Economic Development and Reform Deepening in China available in PDF, EPUB and Kindle. This book, together with Macro-control and Economic Development in China is a collection of papers written in recent years about maintaining economic growth, managing inflation, the relationship between growth and structural adjustment, control of price growth, maintaining stable economic development, and other relevant aspects of macro-control, economic development, and deepening reform. Chinese government adopts many of the recommendations put forward by the book.
Macro-control and Economic Development in China
Macro-control and Economic Development in China - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Macro-control and Economic Development in China write by Jiagui Chen. This book was released on 2016-09-01. Macro-control and Economic Development in China available in PDF, EPUB and Kindle. This book, together with Economic Development and Reform Deepening in China is a collection of papers written in recent years about maintaining economic growth, managing inflation, the relationship between growth and structural adjustment, control of price growth, maintaining stable economic development, and other relevant aspects of macro-control, economic development, and deepening reform. Chinese government adopts many of the recommendations put forward by the book.
Government Foresighted Leading
Government Foresighted Leading - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Government Foresighted Leading write by Yunxian Chen. This book was released on 2016-12-08. Government Foresighted Leading available in PDF, EPUB and Kindle. Over the past several decades of reform and opening up to the outside world, remarkable economic growth has been achieved in China and has drawn considerable world attention. The question of how to explain that phenomenon and the road China has taken towards its modernization have been the focus of attention from worldwide economists and experts. This book attempts to explore China's economy from the perspective of government foresighted leading which gives full play to government functions, particularly those of regional governments. On the one hand, government foresighted leading enables government to exercise foresighted leading by means of foundations, mechanisms and regulations of market economy. On the other hand, it could reduce government malfunction and minimize the cost of remedying defects. Government foresighted leading theory is an important innovation and contribution to the theoretical configuration of economics. It not only offers an explanation of China's continuous economic growth, but further classifies economics into microeconomics, macroeconomics and mezzoeconomics which includes regional economics, industrial economics or structural economics, supplementing the traditional microeconomics and macroeconomics system.
