Research Handbook on Luxury Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Research Handbook on Luxury Branding write by Felicitas Morhart. This book was released on 2020-04-24. Research Handbook on Luxury Branding available in PDF, EPUB and Kindle. Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound socioeconomic, psychological, technological and political changes that are affecting the luxury industry, and that will continue to shape its future.
'Luxury Branding,' in the Handbook of Brand Relationships
'Luxury Branding,' in the Handbook of Brand Relationships - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook 'Luxury Branding,' in the Handbook of Brand Relationships write by Vanessa Patrick. This book was released on 2020. 'Luxury Branding,' in the Handbook of Brand Relationships available in PDF, EPUB and Kindle. Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound socioeconomic, psychological, technological and political changes that are affecting the luxury industry, and that will continue to shape its future.
The Oxford Handbook of Luxury Business
The Oxford Handbook of Luxury Business - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Oxford Handbook of Luxury Business write by Pierre-Yves Donzé. This book was released on 2022. The Oxford Handbook of Luxury Business available in PDF, EPUB and Kindle. This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
Handbook of Pricing Research in Marketing
Handbook of Pricing Research in Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Pricing Research in Marketing write by Vithala R. Rao. This book was released on 2009. Handbook of Pricing Research in Marketing available in PDF, EPUB and Kindle. Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
The Management of Luxury
The Management of Luxury - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Management of Luxury write by Benjamin Berghaus. This book was released on 2014-09-03. The Management of Luxury available in PDF, EPUB and Kindle. In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry unlike any other; those who consider managing in it as a constant balance between trusting the conventional and trying the innovative to enable the extraordinary. Including case studies on iconic brands such as Burberry, Louis Vuitton, and Leica, The Management of Luxury equips readers with innovative insights and perspectives to better understand the nature of the luxury industry so they can more effectively manage businesses in the luxury market.
