Journal of Historical Research in Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Journal of Historical Research in Marketing write by . This book was released on 2011. Journal of Historical Research in Marketing available in PDF, EPUB and Kindle.
Research Methods and Historical Research in Marketing
Research Methods and Historical Research in Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Research Methods and Historical Research in Marketing write by Brian Jones. This book was released on 2011. Research Methods and Historical Research in Marketing available in PDF, EPUB and Kindle.
Research Methods for History
Research Methods for History - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Research Methods for History write by Lucy Faire. This book was released on 2016-07-08. Research Methods for History available in PDF, EPUB and Kindle. Historians have become increasingly sensitive to social and cultural theory since the 1980s, yet the actual methods by which research is carried out in History have been largely taken for granted. Research Methods for History encourages those researching the past to think creatively about the wide range of methods currently in use, to understand how these methods are used and what historical insights they can provide. This updated new edition has been expanded to cover not only sources and methods that are well-established in History, such as archival research, but also those that have developed recently, such as the impact of digital history research. The themes of the different chapters have been selected to reflect new trends in the subject, including landscape studies, material culture and ethics. Every chapter presents new insights and perspectives and will open researchers minds to the expanding possibilities of historical research.
Historical Research in Marketing Management
Historical Research in Marketing Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Historical Research in Marketing Management write by Mark Tadajewski. This book was released on 2018-09-18. Historical Research in Marketing Management available in PDF, EPUB and Kindle. This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are thin on the ground. This volume aims to address this gap. Topics include the history of the Boston Consulting Group's growth-share matrix, branding, the emergence of marketing schools of thought, managerialism, the marketing concept, relationship marketing, scientific management and marketing, and critical marketing studies. The introduction discusses the three themes that run through the collection: historical method, marketing history, and the history of marketing thought. This book was originally published as a special issue of the Journal of Marketing Management.
Handbook of Qualitative Research Methods in Marketing
Handbook of Qualitative Research Methods in Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Qualitative Research Methods in Marketing write by Russell W. Belk. This book was released on 2007. Handbook of Qualitative Research Methods in Marketing available in PDF, EPUB and Kindle. A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.
