Handbook of Marketing Scales - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Marketing Scales write by William O. Bearden. This book was released on 1999-11-12. Handbook of Marketing Scales available in PDF, EPUB and Kindle. A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.
Research That Scales
Research That Scales - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Research That Scales write by Kate Towsey. This book was released on 2024-09-17. Research That Scales available in PDF, EPUB and Kindle. Most organizations fail to tap into the game–changing power of research. Research That Scales is the ultimate playbook for transforming your research practice, whatever its size or shape, into an impactful and efficient insight–generating engine. Use it to plan, manage, and scale a research practice that can truly propel businesses forward. Who Should Read This Book? If you’re a research leader, a researcher, or a ResearchOps specialist, this book is a must–read. But if you work in product management, design, content, marketing, academia, or for an agency, and do research as part of your work, this book is for you, too. Anyone involved in devising strategies and systems that support scaled–up human–centered research will find Research That Scales invaluable. Takeaways Learn what it means to scale research and how to build purpose into your research practice. Gain a pragmatic view of research strategy and why it's crucial to scaling research. Design a research operating system that can grow the impact of research. Uncover the eight elements of research operations and the ResearchOps Venn diagram. Use the ResearchOps Planning Matrix to deliver operations that make good ideas real. Build systems that make finding the right research participants a breeze. Learn how to make the most of research by developing a research knowledge management (RKM) strategy. Build a foundation of trust with your company and stakeholders by shifting perceptions about research. Make ethics and data privacy more than a checklist of dos and don'ts and lofty principles. Learn how to become a "money magnet" for research. Attract and retain the best research talent to fuel your growth.
Survey Scales
Survey Scales - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Survey Scales write by Robert L. Johnson. This book was released on 2016-07-05. Survey Scales available in PDF, EPUB and Kindle. Synthesizing the literature from the survey and measurement fields, this book explains how to develop closed-response survey scales that will accurately capture such constructs as attitudes, beliefs, or behaviors. It provides guidelines to help applied researchers or graduate students review existing scales for possible adoption or adaptation in a study; create their own conceptual framework for a scale; write checklists, true-false variations, and Likert-style items; design response scales; examine validity and reliability; conduct a factor analysis; and document the instrument development and its technical quality. Advice is given on constructing tables and graphs to report survey scale results. Concepts and procedures are illustrated with "Not This/But This" examples from multiple disciplines. User-Friendly Features *End-of-chapter exercises with sample solutions, plus annotated suggestions for further reading. *"Not This/But This" examples of poorly written and strong survey items. *Chapter-opening overviews and within-chapter summaries. *Glossary of key concepts. *Appendix with examples of parametric and nonparametric procedures for group comparisons.
Taking the Measure of Work
Taking the Measure of Work - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Taking the Measure of Work write by Dail L. Fields. This book was released on 2013-06-01. Taking the Measure of Work available in PDF, EPUB and Kindle. This book is a handbook for people who want to assure the use of reliable and valid questionnaires for collecting information about organizations. It significantly reduces the time and effort required for obtaining validated multi-question measures of aspects of organizational ‘health’ such as employee job satisfaction, organizational commitment, organizational justice, and workplace behaviors. It helps users in measuring some factors underlying employee perceptions of work such as job characteristics, role ambiguity or conflict, job stress, and the extent to which employees believe their values and those of the organization are congruent. All the measures in the book have been used and tested in research studies published in the 1990’s. In addition, all the measures describe the extent and types of reliability and validity tests that have been completed, a feature that organizational researchers should find particularly useful. All in all, this book is a handy tool to increase the efficiency of researchers, consultants, managers, or organizational development specialists in obtaining reliable and valid information about how employees view their jobs and organizations.
Handbook of Scales for Research in Crime and Delinquency
Handbook of Scales for Research in Crime and Delinquency - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Scales for Research in Crime and Delinquency write by Stanley L. Brodsky. This book was released on 2013-06-29. Handbook of Scales for Research in Crime and Delinquency available in PDF, EPUB and Kindle. In contrast to the great diversity of other crime and delinquency research measures, those drawn from the CPI and the MMPI have much in common. They are taken from standardized instruments administered under controlled conditions, with known stimulus properties and validity indicators. The CPI and MMPI measures will frequently be instruments of choice in research on personality and psychodynamics of offenders. CHAPTER 6 Law Enforcement and Police This chapter encompasses a variety of scales that refer to law enforcement or police agencies. Unfortunately, in the case of many scales, these terms are used simply with the assumption that the respondents understand the concepts and use them in the same way as researchers. In other cases, however, specific policing functions are identified and described. As noted in Chapter 3, a standard order of scale presentation is followed. First the attitudes scales are presented, followed by the behavior ratings, per sonality measures, milieu ratings, prediction measures and finally the very broad category of description. After the reviews are completed within each subcategory, other scales in that category are listed. (See Chapter 2 for a description of the criteria that were used in deciding upon whether a scale would be reviewed or simply listed. ) Listed scales are presented by title and bibliographic reference, followed by a very brief description.
