Researching Craft Beer - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Researching Craft Beer write by Daniel Clarke. This book was released on 2021-12-13. Researching Craft Beer available in PDF, EPUB and Kindle. Researching Craft Beer offers insights for aspiring and present owners of breweries, those looking to open a craft beer bar as well as other beer researchers. The volume offers a prescient assessment of historic, present, and likely future developments within the sector.
Untapped
Untapped - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Untapped write by Nathaniel G. Chapman. This book was released on 2017. Untapped available in PDF, EPUB and Kindle. Untapped collects twelve previously unpublished essays that analyze the rise of craft beer from social and cultural perspectives. In the United States, the United Kingdom, and Western Europe there has been exponential growth in the number of small independent breweries over the past thirty years - a reversal of the corporate consolidation and narrowing of consumer choice that characterized much of the twentieth century. While there are legal and policy components involved in this shift, the contributors to Untapped ask broader questions. How does the growth of craft beer connect to trends like the farm-to-table movement, gentrification, the rise of the "creative class," and changing attitudes toward both cities and farms? How do craft beers conjure history, place, and authenticity? At perhaps the most fundamental level, how does the rise of craft beer call into being new communities that may challenge or reinscribe hierarchies based on gender, class, and race?
Brew Your Business
Brew Your Business - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Brew Your Business write by Karen McGrath. This book was released on 2017-11-10. Brew Your Business available in PDF, EPUB and Kindle. Craft beer culture and industry have recently grown exponentially with over 4000 craft brewers operating in the United States alone. Brew Your Business: The Ultimate Craft Beer Playbook incorporates cultural, legal, business, public relations, management, science, networking, and brewing experience into one easily accessible book for everyone wanting to know more about craft beer brewing, tasting, and selling. Thoroughly researched, the authors provide a tasty overview of the various types of craft beer, methods for brewing, and opportunities for taking your crafted beer to market. In their Talking from the Tap! Interviews, industry experts offer their takes on what they do, how they arrived in their current positions, why they do it, and where they are going in the industry. Whether you are new to craft beer or have been in the industry for a while, you will find in these pages a go-to guide to many topics of importance to all brewers, drinkers, and enthusiasts. It’s time to get serious about craft brewing and the culture of craft beer. So, choose your favorite suds and set out upon this journey. You won’t be disappointed. Cheers!
Handcrafted Careers
Handcrafted Careers - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handcrafted Careers write by Eli Revelle Yano Wilson. This book was released on 2024. Handcrafted Careers available in PDF, EPUB and Kindle. "As workers attempt new modes of employment in the era of the Great Resignation, they face a labor landscape that is increasingly uncertain and stubbornly unequal. With Handcrafted Careers, sociologist Eli Revelle Yano Wilson dives head-first into the everyday lives of workers in the craft beer industry to address key questions facing American workers today--about what makes a good career, who gets to have one, and how career progress in craft brewing might unfold. Wilson argues that what ends up contributing to divergent career paths in craft beer is a complex interplay of workers' own social connections, personal tastes, and cultural ideas about work, as well as crucial industry structures that are exclusionary. The culture of work in craft beer is based around normative white male ideals that can lead to select opportunities for some while limiting the advancement of women and people of color. A fresh perspective on this and other similar niche industries, Handcrafted Careers offers key insights into how people navigate worlds of work that promote ideas of authenticity and passion yet in reality can be unpredictable"--Provided by publisher.
Craft Beverages and Tourism, Volume 1
Craft Beverages and Tourism, Volume 1 - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Craft Beverages and Tourism, Volume 1 write by Carol Kline. This book was released on 2017-04-08. Craft Beverages and Tourism, Volume 1 available in PDF, EPUB and Kindle. This two-volume set examines the strong connection between craft beverages and tourism, presenting cutting-edge research in partnership with breweries, distilleries, and cideries. While wine, food, and culinary tourism have traditionally dominated destination markets, interest in craft beverages has gained momentum across the US and overseas with local markets quickly recognizing the growing craft beverage movement. Through the eyes of tourism scholars, brewers, and travelers, these two volumes explore the landscape of craft beer opportunities in non-traditional settings, and recognize the potential for future economic, socio-cultural, and environmental sustainability. Craft Beverages and Tourism, Volume 1: The Rise of Breweries and Distilleries in the United States is an inclusive and overarching examination of the US craft beverage phenomenon within a larger context of international beverage tourism. It outlines the current practice and research scope of craft beer, cider, and spirits as well as the sustainable development of destinations revolving around craft beverage. Through literature reviews, case studies, and general exploration, this volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.
