Researching Hospitality and Tourism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Researching Hospitality and Tourism write by Bob Brotherton. This book was released on 2008-03-11. Researching Hospitality and Tourism available in PDF, EPUB and Kindle. "This textbook will be used to support undergraduate dissertation supervision. The book clearly sets out the research philosophies, principles and practices relevant to conduct of fieldwork. A useful and informative text to aid the research design and process." - Nazia Ali, Bedfordshire University "A key text for students studying research methods or undertaking a research project in the hospitality and tourism industries." - Lisa Wyld, Westminster Kingsway College "An excellent overview of primary research itself and its application in Hospitality and Tourism." - Jane Warren, SHRM College Hospitality and tourism is the fourth biggest industry in the world. What are the key research issues in the field? What methods are particularly useful to answer questions of management, policy, strategy and general understanding? This is the first comprehensive guide to research methods and issues for students engaged in hospitality and tourism studies. Jargon-free, incisive and relevant, the book offers an uncluttered guide to key concepts and essential research techniques. It is grounded in a real world approach that concentrates upon the issues that students will encounter in their studies and work experience. It fills an enormous gap in the field providing students with the first dedicated introduction to research methods for hospitality and tourism students.
Researching Hospitality and Tourism
Researching Hospitality and Tourism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Researching Hospitality and Tourism write by Bob Brotherton. This book was released on 2015-08-17. Researching Hospitality and Tourism available in PDF, EPUB and Kindle. "Takes readers systematically through the entire research process from the formulation of the aim to the presentation of the dissertation... a key subject-specific resource in our fields." - Dr Peter Lugosi, Oxford Brookes University "Currently the leading book of its kind... students and other novice researchers will find it accessible and user-friendly. Highly recommended." - Professor Roy C. Wood, University of Macau Bob Brotherton offers an uncluttered guide to the key concepts and essential research techniques in hospitality and tourism. By providing an authoritative introduction, students are taken through the issues and decisions that need to be considered to conceive, plan, conduct and write up a research project. With updates to every chapter and an array of practical examples, this new edition takes students step-by-step through each decision and action stage of the research process, from identifying a topic and formulating the research question to carrying out research and analysing findings. A companion website will provide a host of student resources including links to video and web resources, suggested further reading, free to download journal articles, and test questions for each chapter.
Field Guide to Case Study Research in Tourism, Hospitality and Leisure
Field Guide to Case Study Research in Tourism, Hospitality and Leisure - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Field Guide to Case Study Research in Tourism, Hospitality and Leisure write by Kenneth F. Hyde. This book was released on 2012-06-26. Field Guide to Case Study Research in Tourism, Hospitality and Leisure available in PDF, EPUB and Kindle. This international field guide provides methods and studies on how-to-do case study research in natural settings. This text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain and predict case behavior.
Researching Tourism, Leisure and Hospitality for Dissertations and Theses
Researching Tourism, Leisure and Hospitality for Dissertations and Theses - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Researching Tourism, Leisure and Hospitality for Dissertations and Theses write by Peter Mason. This book was released on 2022-03-20. Researching Tourism, Leisure and Hospitality for Dissertations and Theses available in PDF, EPUB and Kindle. Provides a step-by-step, user friendly guide to successfully researching and compiling your dissertation or thesis. Now in its second edition, this bestselling text has been fully revised and updated, and includes two new chapters looking at conducting mixed methods research, as well as analysing mixed methods research.
Marketing Research for the Tourism, Hospitality and Events Industries
Marketing Research for the Tourism, Hospitality and Events Industries - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Research for the Tourism, Hospitality and Events Industries write by Bonita Kolb. This book was released on 2018. Marketing Research for the Tourism, Hospitality and Events Industries available in PDF, EPUB and Kindle. "This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research.The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful. It offers guidance on how to write, conduct and analyze the results of surveys, or use qualitative methods such as focus groups, interviews, projective techniques and observation. It also illustrates how social media can be used as a new means to determine visitor preferences by analyzing online data and conversations. Other content includes suggestions and examples on turning research data into actionable recommendations as well as advice on writing and presenting the final report. Integrated with a wide range of case studies per chapter, this short and accessible textbook is essential reading for all students wishing to gain knowledge as to what visitors want from the travel, hospitality and/or event experience."--Provided by publisher.
