Responsible Management in Emerging Markets - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Responsible Management in Emerging Markets write by Eric Kwame Adae. This book was released on 2021-10-30. Responsible Management in Emerging Markets available in PDF, EPUB and Kindle. Responsible Management in Emerging Markets: A Multisectoral Focus is in response to the dearth of literature on responsible management in emerging economies. It discusses diverse themes at the intersection of corporate social responsibility (CSR), green business (marketing) and sustainability management, with the view to addressing some begging issues in responsible management. Hinged on the centrality of SDG 12 (responsible production and consumption), this volume focusses on how businesses, nations, and continents across the globe can actualize a sustainable paradigm, now and in the future. It offers fresh theoretical, policy, and managerial insights into the complex processes and relationships that mediate businesses’ ability to deliver on their social development promise, through sustainability and green initiatives. This book discusses some forward and backward linkages between the emerging economy context and responsible management. Featuring cognate topics on CSR, green marketing, green fashion and green entrepreneurship, it offers a Sustainable Development Roadmap (SDR) that is applicable for businesses in emerging economies. This volume is a valuable resource for professionals and academics in emerging economies who desire to understand how firms are demonstrating responsible management through green initiatives, corporate social responsibility and sustainable policies and practices.
Green Marketing and Management in Emerging Markets
Green Marketing and Management in Emerging Markets - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Green Marketing and Management in Emerging Markets write by Robert E. Hinson. This book was released on 2021-09-27. Green Marketing and Management in Emerging Markets available in PDF, EPUB and Kindle. Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north, there is relative parsimony of green business literature in the global south. This book offers a greater understanding of what green marketing is, as well as the various levels of practices and the implementations thereof. It places specific emphasis on the people through which green marketing excellence can be achieved. Contributors argue that, given the complexity of green marketing, people management plays a key role in achieving green marketing success, and the chapters consider the role that green human resource management practices play in marketing. Providing a unique perspective on the successful implementation of green marketing, this book is an important resource for students, researchers and practitioners. It is of particular interest to those who desire a greater understanding of how organisations deal internally and externally with increasing pressure to become more socially responsible and embed ‘greenness’ in all their marketing activities.
Corporate Social in Emerging Economies
Corporate Social in Emerging Economies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Corporate Social in Emerging Economies write by Cosmina Lelia Voinea. This book was released on 2018-07-11. Corporate Social in Emerging Economies available in PDF, EPUB and Kindle. Over the last few decades, emerging markets have increased their share in world GDP and have come to play a prominent and growing role in global business. Their period of impressive growth was triggered by major global advances such as economic liberalization and governance reforms and deregulation. As governments and policy makers have permitted global competition from the more advanced, developed world, the prospect of millions of consumers in developing countries not only encourages locals to start businesses, but also appeals to multinational enterprises overseas. The growing presence of emerging markets on the world stage has not been left unnoticed and many investors have contributed significant amounts of capital with the hope of receiving major financial gains. In this context, emerging markets are particularly facing sustainability challenges due to their fast growing pace and fuzzy or inexistent sustainability regulations. Corporate Social Responsibility in Emerging Economies represents a realistic critical overview of the state of affairs of CSR in the context of an emerging economy. It is an accessible and comprehensive diagnostic point of reference for the academic world as well as for policy makers. The topic of CSR is highly relevant for the business world and a challenging subject for the theory and literature. This is a unique book that offers new empirical insights for policy makers and scholars of the fields of CSR, Business Ethics, Organizational Studies and related disciplines
Green Marketing in Emerging Markets
Green Marketing in Emerging Markets - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Green Marketing in Emerging Markets write by Chipo Mukonza. This book was released on 2021-08-17. Green Marketing in Emerging Markets available in PDF, EPUB and Kindle. Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution. This book provides theoretical and practical insights into how businesses in emerging economies can integrate green objectives into their marketing activities to achieve sustainable outcomes and attain green-focused goals. It discusses green marketing from strategic and operational perspectives, which considers target consumers, products, processes, promotion and sustainability of resources and presents the institutional logic of embedding greenness across organisational marketing activities. Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book. Ultimately, this collection contributes to and extends theoretical conversations on green marketing while also providing actionable recommendations for organisations and the larger society in emerging economies. Chipo Mukonza is a Lecturer at the Tshwane University of Technology in Polokwane, South Africa. Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria. Isaiah Adisa is a management researcher and consultant based in Nigeria. Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School. Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom.
Corporate Social Responsibility in Developing and Emerging Markets
Corporate Social Responsibility in Developing and Emerging Markets - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Corporate Social Responsibility in Developing and Emerging Markets write by Onyeka Osuji. This book was released on 2019-12-19. Corporate Social Responsibility in Developing and Emerging Markets available in PDF, EPUB and Kindle. A valuable interdisciplinary resource examining the concept and effectiveness of CSR as a tool for sustainable development in emerging markets.
