Retail Product Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Retail Product Management write by Rosemary Varley. This book was released on 2006. Retail Product Management available in PDF, EPUB and Kindle. This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management.
Retail Product Management
Retail Product Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Retail Product Management write by Rosemary Varley. This book was released on 2013-01-11. Retail Product Management available in PDF, EPUB and Kindle. Providing the opportunity to acquire a deeper knowledge of a key area of retailing management – managing the product range – this important text is essential reading for those studying retail management or buying and merchandising as part of a degree course. Challenging yet clearly presented, it links academic theory to the buying and merchandising roles within retail organizations and current operational practice. It covers all retail operations which revolve around the procurement of products, including: stock level management allocation of outlet space for products store design mail order shopping digital TV shopping. With learning objectives, boxed features, review questions, chapter introduction and summaries, a glossary of terms and international multi-sector case studies (including Reebok, Benetton, and The Body Shop), this significant text is a valuable reference for those involved in the retail sector.
Effective Platform Product Management
Effective Platform Product Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Effective Platform Product Management write by Tabassum Memon. This book was released on 2021-11-12. Effective Platform Product Management available in PDF, EPUB and Kindle. Turn your platform into the next big thing with expert advice to scale and implement a proven growth roadmap across multiple channels Key FeaturesGain expert insight about platform business models and how they're different to linear productsExplore the end-to-end platform life cycle, from developing a strategy to measuring the outcomeFollow real-life examples to discover the most effective growth strategies your platformBook Description Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you'll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization's transition from linear products to platforms. By the end of this platform product management book, you'll have learned the essential aspects of product management for building successful and scalable platforms. You'll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world. What you will learnUnderstand the difference between the product and platform business modelBuild an end-to-end platform strategy from scratchTranslate the platform strategy to a roadmap with a well-defined implementation planDefine the MVP for faster releases and test viability in the early stagesCreate an operating model and design an execution planMeasure the success or failure of the platform and make iterations after feedbackWho this book is for If you're a product manager, product owner, product director, or a business executive working on a platform strategy and its day-to-day execution, then this book is for you. It will also be useful for change managers and program managers tasked with transitioning from products to platforms. You won't need any prior knowledge of platform strategy or platform transitioning before you get started, since the book covers all the basics – but taking notes to reflect on your journey as you work through the practical examples in this book is recommended.
Product Management For Dummies
Product Management For Dummies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Product Management For Dummies write by Brian Lawley. This book was released on 2017-01-24. Product Management For Dummies available in PDF, EPUB and Kindle. Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.
Retail Product Management
Retail Product Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Retail Product Management write by Rosemary Varley. This book was released on . Retail Product Management available in PDF, EPUB and Kindle.
