Rethinking Children as Consumers - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Rethinking Children as Consumers write by Cyndy Hawkins. This book was released on 2016-09-13. Rethinking Children as Consumers available in PDF, EPUB and Kindle. Children are significant consumers of services such as health, welfare, educational institutions and the environment. Alongside this, the marketization of childhood means that children are exposed to advertising and marketing through a wide range of media on a daily basis. Examining key debates on children’s power, status and citizenship issues, it considers the wider implications of how consumerism impacts on children‘s health, well-being and life chances. This timely book explores childhood and consumerism through four key strands: children as consumers of services; children as consumers of space; the link between citizenship and consumption; the influences of the marketization of childhood. Rethinking Children as Consumers will be essential reading for students, researchers, practitioners and policy makers who are interested in the topic of consumerism across early childhood, childhood, youth and society.
Understanding Children as Consumers
Understanding Children as Consumers - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Understanding Children as Consumers write by David Marshall. This book was released on 2010-04-19. Understanding Children as Consumers available in PDF, EPUB and Kindle. What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer trends, there is a growing presence of marketing forces directed at and influencing children and young people. How should these forces be understood, and what means of research or dialogue is required to assess them? With critical insight, the contributors to this collection, take up the evaluation of the child as an active consumer, and offer a valuable rethinking of the discussions and literature on the subject. Features: • 14 original chapters from leading researchers in the field • Each chapter contains vignettes or case examples to reinforce learning • Contains consideration of future research directions in each of the topics that the chapters cover. This book will be relevant reading for postgraduates and advanced undergraduates with an interest in children as consumers, consumer behaviour and on marketing courses in general as well as for researchers working in this field.
Situating Child Consumption
Situating Child Consumption - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Situating Child Consumption write by Anna Sparrman. This book was released on 2015-01-01. Situating Child Consumption available in PDF, EPUB and Kindle. Providing extensive examples of the conditions of children's everyday consumption as well as how children themselves understand issues of work, money, scarcity, and consumer products, this book challenges the prevailing theories of consumption and opens up new ways of thinking about children. Arguing that consumption simultaneously reflects on the changing social role of children, family relations, market interaction, and state regulations, this account marries consumer studies with perspectives that emanate from the disciplines of childhood sociology and the history of childhood. With contributions from novice and established researchers, it generates consumer values no longer based on the idea of the naïve or competent child.
Understanding Children as Consumers
Understanding Children as Consumers - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Understanding Children as Consumers write by . This book was released on 2010. Understanding Children as Consumers available in PDF, EPUB and Kindle. What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? The contributors to this collection take up the evaluation of the child as an active consumer and offer a valuable rethinking of discussions on the subject.
Children as Consumers
Children as Consumers - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Children as Consumers write by James U. McNeal. This book was released on 1987. Children as Consumers available in PDF, EPUB and Kindle.
