Rethinking Luxury Fashion - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Rethinking Luxury Fashion write by Thomaï Serdari. This book was released on 2020-09-01. Rethinking Luxury Fashion available in PDF, EPUB and Kindle. Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.
Rethinking Luxury Fashion
Rethinking Luxury Fashion - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Rethinking Luxury Fashion write by Thomaï Serdari. This book was released on 2020-09-02. Rethinking Luxury Fashion available in PDF, EPUB and Kindle. Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.
Rethinking Luxury
Rethinking Luxury - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Rethinking Luxury write by Martin C. Wittig. This book was released on 2017. Rethinking Luxury available in PDF, EPUB and Kindle. Asia, ethics and everything digital are the future of the luxury industry. But what does that mean in practice for managers and marketers? What is the best way to do business in China? How can a business ensure customers talk about a sustainable line of products? Should brands invite more bloggers than journalists to their next runway show? Do they really need more retail locations, or should they shift focus to e-commerce? How do luxury businesses engage the next generation of critical, informed and digital-savvy customers with a brand ... and then command their loyalty? It's time to rethink how to market luxury products and services.
Rethinking Prestige Branding
Rethinking Prestige Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Rethinking Prestige Branding write by Wolfgang Schaefer. This book was released on 2015-05-03. Rethinking Prestige Branding available in PDF, EPUB and Kindle. What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.
Deluxe
Deluxe - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Deluxe write by Dana Thomas. This book was released on 2007-08-16. Deluxe available in PDF, EPUB and Kindle. “With Deluxe: How Luxury Lost Its Luster, [Dana] Thomas—who has been the cultural and fashion writer for Newsweek in Paris for 12 years—has written a crisp, witty social history that’s as entertaining as it is informative.” —New York Times From the author of Fashionopolis: The Price of Fast Fashion and the Future of Clothes Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don't want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.
