Rethinking Place Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Rethinking Place Branding write by Mihalis Kavaratzis. This book was released on 2014-11-25. Rethinking Place Branding available in PDF, EPUB and Kindle. As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.
Rethinking Place Branding
Rethinking Place Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Rethinking Place Branding write by Mihalis Kavaratzis. This book was released on 2014-12-08. Rethinking Place Branding available in PDF, EPUB and Kindle. As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.
City and Nation
City and Nation - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook City and Nation write by Michael Peter Smith. This book was released on 2017-11-30. City and Nation available in PDF, EPUB and Kindle. This compendium offers a textured historical and comparative examination of the significance of locality or "place," and the role of urban representations and spatial practices in defining national identities. Drawing upon a wide range of disciplines - from literature to architecture and planning, sociology, and history - these essays problematize the dynamic between the local and the national, the cultural and the material, revealing the complex interplay of social forces by which place is constituted and contributes to the social construction of national identity in Asia, Latin America, and the United States. These essays explore the dialogue between past and present, local and national identities in the making of "modern" places. Contributions range from an assessment of historical discourses on the relationship between modernity and heritage in turn-of-the-century Suzhou to the social construction of San Antonio's Market Square as a contested presencing of the city's Mexican past. Case studies of the socio-spatial restructuring of Penang and Jakarta show how place-making from above by modernizing states is articulated with a claims-making politics of class and ethnic difference from below. An examination of nineteenth-century Central America reveals a case of local grassroots formation not only of national identity but national institutions. Finally, a close examination of Latin American literature at the end of the nineteenth century reveals the importance of a fantastic reversal of Balzac's dystopian vision of Parisian cosmo-politanism in defining the place of Latin America and the possibilities of importing urban modernity.
Rethinking the Meaning of Place
Rethinking the Meaning of Place - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Rethinking the Meaning of Place write by Lineu Castello. This book was released on 2016-03-23. Rethinking the Meaning of Place available in PDF, EPUB and Kindle. The spread of newly 'invented' places, such as theme parks, shopping malls and revamped historic areas, necessitates a redefinition of the concept of 'place' from an architectural perspective. In this interdisciplinary work, these invented places are categorized according to the different phenomenological experiences they are able to provide. The book explores how such 'cloning spaces' use placemaking and placemarketing in attempt to replicate the characteristics found in urban spaces traditionally viewed as successful, and how these places can affect society's environmental perception. A range of international empirical studies illustrates how such invented places can be perceived as legitimate urban spaces, and contribute towards the quality of life in today's cities.
A Research Agenda for Place Branding
A Research Agenda for Place Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook A Research Agenda for Place Branding write by Dominic Medway. This book was released on 2021-04-30. A Research Agenda for Place Branding available in PDF, EPUB and Kindle. This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider its purpose and goals.
