Sales Promotion Decision Making - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Sales Promotion Decision Making write by Steve Ogden-Barnes. This book was released on 2015-01-12. Sales Promotion Decision Making available in PDF, EPUB and Kindle. Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments. However, with limited understanding of the options, principles, and practices that underpin effective sales promotion planning, managers often rely on past experience or preferences to guide their decision making. Not surprisingly, many sales promotions fail to achieve their potential. Sales Promotion Decision Making serves as a vital resource for practitioners. Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions, including their role, nature, and function, the critical decision-making processes, and campaign evaluation. This is supported with case studies of sales promotion planning in practice based on research conducted in FMCG and retail organizations. The book offers the reader a deeper, more comprehensive and critical expert appreciation of the core concepts that define sales promotions. This will empower decision makers, consultants, and stakeholders to make more confident, informed, and effective campaign decisions.
Sales Promotion Essentials
Sales Promotion Essentials - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Sales Promotion Essentials write by Don E. Schultz. This book was released on 1993. Sales Promotion Essentials available in PDF, EPUB and Kindle. Complete, concise, and easy to use, the all-new edition of this marketing best seller covers the ten key sales promotion techniques, explains how each one works, and shows how marketers can plan for and use them to boost sales: coupons, refunds and rebates, sampling, value packs, premium packs, mail-in premiums, continuity programs, contests and sweepstakes, special events, and trade incentives. Real-life examples illustrate the benefits and drawbacks of each technique, highlighting how it can be used alone or as part of a long-term sales promotion or marketing plan. Also new to this edition, an emphasis on tailoring sales promotions to the buying habits of distinct consumer groups ensures that all campaigns are customer oriented and results focused. Special chapters highlight the growth of sales promotion and its increasingly important role within an integrated marketing communications program. A comprehensive appendix of sales promotion organizations, major suppliers, and sources of further information makes this book an essential resource for anyone using sales promotion to meet marketing and sales goals.
Advertising and Sales Promotion Strategy
Advertising and Sales Promotion Strategy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Advertising and Sales Promotion Strategy write by Gerard J. Tellis. This book was released on 1997. Advertising and Sales Promotion Strategy available in PDF, EPUB and Kindle. Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.
Sales Promotion
Sales Promotion - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Sales Promotion write by Robert C. Blattberg. This book was released on 1990. Sales Promotion available in PDF, EPUB and Kindle.
Sales Promotion
Sales Promotion - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Sales Promotion write by Julian Cummins. This book was released on 2002. Sales Promotion available in PDF, EPUB and Kindle. This book spells out the tried and tested methods that companies use to stay ahead in the sales promotion race. It details the offers that win new customers and keep existing ones buying. This book amounts to a DIY sales promotion kit.
