Changing Signs of Truth - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Changing Signs of Truth write by Crystal L. Downing. This book was released on 2012-05-15. Changing Signs of Truth available in PDF, EPUB and Kindle. Crystal Downing brings the postmodern theory of semiotics within reach for today's evangelists. Following the idea of the sign through Scripture, church history and the academy, Downing shows you how signs work and how sensitivity to their dynamics can make or break an attempt to communicate truth.
Semiotics and Visual Communication
Semiotics and Visual Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Semiotics and Visual Communication write by Evripides Zantides. This book was released on 2014-04-11. Semiotics and Visual Communication available in PDF, EPUB and Kindle. This book is the result of selective research papers that were presented at the First International Conference on Semiotics and Visual Communication at the Cyprus University of Technology in November 2011. The conference was structured around the theme from theory to practice, and brought together researchers and practitioners who study and evaluate the ways that semiotic theories can be analysed, perceived and applied in the context of various forms in visual communication. Within a semiotic framework, the book explores research questions under five main thematic areas: Architectural, Spatial Design-Design for Three-Dimensional Products; Design for Print Applications; Design for Screen-Based Media; Pedagogy of Visual Communication; and Visual Arts. This volume will be an asset for people who have an interest in semiotics, not only from a theoretical and historical perspective, but also from an applied point of view, looking at how semiotic theory can be implemented into educational research, design and visual communication practice. The book provides 25 essential contributions that demonstrate how the concepts and theories of semiotics can be creatively adapted within the interdisciplinary nature of visual communication.
Semiotics, Marketing and Communication
Semiotics, Marketing and Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Semiotics, Marketing and Communication write by Jean-Marie Floch. This book was released on 2001-12-14. Semiotics, Marketing and Communication available in PDF, EPUB and Kindle. Semiotics, or the study of signs, plays an increasingly important role within marketing as a guide to psychological and social aspects of communication. Jean-Marie Floch provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. Key semiotic concepts and principles are gradually introduced using real life studies.
Semiotics and Communication
Semiotics and Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Semiotics and Communication write by Wendy Leeds-Hurwitz. This book was released on 1993. Semiotics and Communication available in PDF, EPUB and Kindle. Communication is, among other things, about the study of meaning -- how people convey ideas for themselves and to one another in their daily lives. Designed to close the gap between what we are able to do as social actors and what we are able to describe as social analysts, this book introduces the language of semiotics -- a language that provides some of the words necessary for discussion of these communication issues. Presenting the basics of semiotic theory to communication scholars, this volume summarizes those aspects most relevant to the study of social interaction, in particular, signs (the smallest elements of meaning in interaction) and codes (sets of related signs and rules for their use) -- explaining how they come together within cultures. Three common social codes -- food, clothing, and objects -- serve as primary examples throughout the book.
Semiotics and Visual Communication III
Semiotics and Visual Communication III - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Semiotics and Visual Communication III write by Evripides Zantides. This book was released on 2019-11-12. Semiotics and Visual Communication III available in PDF, EPUB and Kindle. The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, “The Semiotics of Branding”, and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights, market-research, customisation, global expansion, sound and semiotics, and “the consumer-as-the-brand”, the word “branding” currently appears to be bigger than its own umbrella definition. From tribal markers, such as totems, scarifications and tattoos, to emblems of power, language, fashion, architectural space, insignias of communal groups, heraldic devices, religious and political symbols, national flags and the like, a form of branding is at work that responds to the need to determine the presence and interaction of specific groups, persons or institutions through shared codes of meaning.
