Service-Dominant Logic - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Service-Dominant Logic write by Robert F. Lusch. This book was released on 2014-01-30. Service-Dominant Logic available in PDF, EPUB and Kindle. In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.
The SAGE Handbook of Service-Dominant Logic
The SAGE Handbook of Service-Dominant Logic - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The SAGE Handbook of Service-Dominant Logic write by Stephen L. Vargo. This book was released on 2018-10-08. The SAGE Handbook of Service-Dominant Logic available in PDF, EPUB and Kindle. The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S-D logic.
The Service-Dominant Logic of Marketing
The Service-Dominant Logic of Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Service-Dominant Logic of Marketing write by Robert F. Lusch. This book was released on 2014-12-18. The Service-Dominant Logic of Marketing available in PDF, EPUB and Kindle. Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.
The Palgrave Handbook of Servitization
The Palgrave Handbook of Servitization - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Palgrave Handbook of Servitization write by Marko Kohtamäki. This book was released on 2021-07-26. The Palgrave Handbook of Servitization available in PDF, EPUB and Kindle. Manufacturers have shifted their focus from products to smart solutions in search of higher returns and additional growth opportunities. This shift, described as servitization, or lately as a digital servitization, is not a simple process. Academic study has revealed that its issues are complex, problematic, contingent, and even paradoxical, involving multiple organizational layers, such as operations, strategic, relational, and even ecosystemic layers. Recent literature studies have called for improved theories in servitization, and even alternative narratives. In this handbook, the chapters take different perspectives towards servitization, digital servitization or Product-Service-Software systems, presenting and debating over concepts such as organizational transformation, change management, strategic management, business models, innovation and product-service operations. The handbook provides an opportunity to develop improved theoretical grounds for servitization, and thus to elaborate and develop the field further. This volume will be of great interest for the servitization community, including scholars, Ph.D. and master students, but also company managers, developers and consultants facilitating company’s servitization efforts.
The Routledge Handbook of Service Research Insights and Ideas
The Routledge Handbook of Service Research Insights and Ideas - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Routledge Handbook of Service Research Insights and Ideas write by Eileen Bridges. This book was released on 2020-04-02. The Routledge Handbook of Service Research Insights and Ideas available in PDF, EPUB and Kindle. The Routledge Handbook of Service Research Insights and Ideas offers authoritative coverage of current scholarship in the expanding discipline of service research. Original chapters from the world’s leading specialists in the discipline explore foundations and innovations in services, highlighting important issues relating to service providers, customers, and service design. The volume goes beyond previous publications by drawing together material from different functional areas, including marketing, human resource management, and service process design and operations. These topics are important in helping readers become knowledgeable about how different functional areas interact to create a successful customer experience. This book is ideal as a first port of call for postgraduate students desiring to get up to speed quickly in the services discipline. It is also a must-read for academics new to services who want to access cutting-edge research.
