Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities write by Rahman, Muhammad Sabbir. This book was released on 2018-12-04. Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities available in PDF, EPUB and Kindle. The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer engagement and strategies. Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an essential reference source that provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Featuring research on the assessment of SMEs’ customer service expectation, listening to customers through qualitative research, service quality model and its marketing implications, integrated marketing communications for SME environments, effective service encounters, and relationship developing strategies for SMEs, this publication provides new models for managers, industry professionals, academicians, and researchers.
Marketing Strategy for SMEs in Emerging Economies
Marketing Strategy for SMEs in Emerging Economies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Strategy for SMEs in Emerging Economies write by Mauricio Jesús Martínez Delfín. This book was released on 2017-05-08. Marketing Strategy for SMEs in Emerging Economies available in PDF, EPUB and Kindle. Thesis (M.A.) from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 88.3, The University of Liverpool (School Of Management), course: MASTER OF SCIENCE IN GLOBAL MARKETING, language: English, abstract: The exponential growth of trade liberalization, the global economic policies, the uncertainty in international markets, and the lack of competitiveness of the Mexican business sector, have had negative impact over the Mexican SMEs, over the past three decades. In this sense, the lack of competitiveness is the main reason why 80% of SMEs fails in the first five years and 90% during the ten first years. Competitiveness is an imperative issue for all the countries in order to maintain or increase high levels of income and employment, and it can only be achieved through diversification, keeping away from the dependence on primary–commodity products and moving up to marketing and branded products. This research investigated the problem of the loss of competitiveness of Mexican SMEs, from the point of view of marketing and brand management, and its main objective is to find the kind of marketing management and branding deficiencies, which are preventing the competitiveness of Mexican SMEs against the global competition. A triangulation methodological approach (quantitative & qualitative) was used, included questionnaires and group interviews with Mexican SMEs business leaders, in order to get first-hand information of the real Mexican business environment. The extensive review of literature has shown the enormous lack of knowledge about marketing principles and branding in Mexican SMEs, causing that most of these companies which remains focused only in production and manufacturing, rather than marketing, obtaining low levels of profitability, and making them vulnerable to the international business environment.
Handbook of Research on Sustaining SMEs and Entrepreneurial Innovation in the Post-COVID-19 Era
Handbook of Research on Sustaining SMEs and Entrepreneurial Innovation in the Post-COVID-19 Era - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Research on Sustaining SMEs and Entrepreneurial Innovation in the Post-COVID-19 Era write by Baporikar, Neeta. This book was released on 2021-02-05. Handbook of Research on Sustaining SMEs and Entrepreneurial Innovation in the Post-COVID-19 Era available in PDF, EPUB and Kindle. A multidimensional approach to entrepreneurship, especially in the post-COVID-19 era, will have an important influence on the state of business and government, especially when considering the effects of technological development, innovation, glocalization, and nationalization policies that need to be adopted for inclusive sustainable growth, as well as the enhanced and efficient utilization of global resources. That means there is likely to be a shift in how entrepreneurship development and entrepreneurial opportunities will be perceived, developed, and resourced. The question is how to sustain SMEs and entrepreneurial innovation in the post-COVID-19 era. Thus, comprehensive research and knowledge on designing policies and approaches to ensure the sustainability of SMEs and entrepreneurial innovation in post-pandemic times are essential to sustain, stimulate, and foster SMEs, entrepreneurship, and entrepreneurial innovations. The Handbook of Research on Sustaining SMEs and Entrepreneurial Innovation in the Post-COVID-19 Era provides research dedicated to entrepreneurship with a special emphasis on the sustainability of SMEs and entrepreneurial innovations in the post-COVID-19 era. It provides discussion and the exchange of information on principles, strategies, models, techniques, methodologies, and applications of entrepreneurship in the post-COVID-19 era in the field of public and private organizations. The chapters communicate the latest developments and thinking on the entrepreneurship subject worldwide by drawing on the latest developments, ideas, research, and best practice to examine the implications of the changes taking place due to COVID-19. This book is ideally intended for entrepreneurs, global organizations, small and medium-sized enterprises, managers, executives, government officials, policymakers, researchers, academicians, and students who are interested in learning about, designing, or implementing policies that are more effective in the post-pandemic era.
Digital Transformation of SME Marketing Strategies
Digital Transformation of SME Marketing Strategies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital Transformation of SME Marketing Strategies write by Riccardo Rialti. This book was released on 2023-10-02. Digital Transformation of SME Marketing Strategies available in PDF, EPUB and Kindle. SMEs represent more than 95% of businesses operating in global markets. These businesses are the fabric of any economic system both in developed and emerging countries, and are the main constituents of any global supply chain throughout the world. However, research on new 4.0 marketing strategies for this kind of businesses has been largely neglected. Extant literature mostly neglects, or fails to articulate the importance of emerging technology such as Big Data, Artificial Intelligence and VR/AR for SMEs. Building on that, this book reviews existing literature on innovation and new technology in marketing for SMEs, what they could do and should avoid. Then, presenting multiple case study from SMEs operating in diverse industries (fashion and design, food and wine, financial services), it develops a practical strategic framework that could be used by SMEs wishing to effectively innovate their marketing strategies in our contemporary digital era. It will be an essential resource for students and researchers of marketing, innovation and industry 4.0.
Innovations in Services Marketing and Management
Innovations in Services Marketing and Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Innovations in Services Marketing and Management write by Anita Goyal. This book was released on 2014. Innovations in Services Marketing and Management available in PDF, EPUB and Kindle. This book presents insights into marketing strategies and tactical perspectives in both large and small enterprises, exploring case studies, contemporary research, and theoretical frameworks in effective business management"
