Shareology - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Shareology write by Bryan Kramer. This book was released on 2015-07-07. Shareology available in PDF, EPUB and Kindle. USA Today Bestseller: A top social media strategist explores how human connection drives success. Technology continues to evolve and make our lives busier and more complicated, but it can never replace true human connection—our fundamental need to share information, stories, and emotions. Shareology explores the history, art, and science of sharing, and why sharing gives us a unique competitive advantage as individuals and brands. For entrepreneurs and marketers who want to make their content more valuable and shareable, and for individuals who want to grow their personal brand, Fortune 500 consultant and popular TED speaker Bryan Kramer offers wisdom worth sharing—plus contributions from experts and business leaders on a variety of topics. Shareology covers: Sharing in the Human Economy The Importance of Context The Human Business Movement Sharing: A Sensory Experience Timing Is Everything Redefining Influencers Inside and Out Connections and Conversations Creating Shared Experiences What Makes Stuff Worth Sharing Brands on Sharing The Sharing Future: What’s Next?
SUMMARY - Shareology: How Sharing Is Powering The Human Economy By Bryan Kramer
SUMMARY - Shareology: How Sharing Is Powering The Human Economy By Bryan Kramer - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook SUMMARY - Shareology: How Sharing Is Powering The Human Economy By Bryan Kramer write by Shortcut Edition. This book was released on 2021-06-11. SUMMARY - Shareology: How Sharing Is Powering The Human Economy By Bryan Kramer available in PDF, EPUB and Kindle. * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover that sharing on social networks in a human and authentic way is the best way to develop your brand. In particular, you will discover that : sharing is a fundamental human need; to reach its audience, a company must be human, by showing values and emotions; before sharing on the networks, you must listen carefully to what others express; the question is no longer to sell a product, but to help others satisfy their desires; the most viral contents are those that bring value to people. Sharing (information, emotions, ideas) is a fundamental human need. Today's technology is overturning codes and means: you can now share content with everyone, no matter where on the planet. So you need to rethink the way you communicate, especially via social networks. These are the new media. You need to know how to use them to promote your brand and, more importantly, build relationships. *Buy now the summary of this book for the modest price of a cup of coffee!
Growth Economics and Governance
Growth Economics and Governance - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Growth Economics and Governance write by Roberto Pasca di Magliano. This book was released on 2017-11-30. Growth Economics and Governance available in PDF, EPUB and Kindle. Economic growth reflects the long-term expansion of the productive potential of the economy. It is generally accepted as a widespread measure of the population’s well-being. Nevertheless the rate of growth of a country does not always represent the real improvement of the domestic behavior as it fails to capture key-aspects such as the environmental sustainability and the benefits of digital transformation. A rapid growth of the GDP brings benefits and costs as those deriving from the globalization and the impact of financial activities. Short-term growth depends on the economic cycles. Even if the growth rates weaken, per-capita income keeps growing. The volume follows the main growth theories and then addresses current issues such as the impact of the digital transformation of the society, the development aid policies as well as the contribution of the sovereign wealth funds. The last part is devoted to the effects on institutions, the perspectives of the Italian economy and the need for changes in the European institutions.
Handbook of the Sharing Economy
Handbook of the Sharing Economy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of the Sharing Economy write by Russell W. Belk. This book was released on 2019. Handbook of the Sharing Economy available in PDF, EPUB and Kindle. With the radical growth in the ubiquity of digital platforms, the sharing economy is here to stay. This Handbook explores the nature and direction of the sharing economy, interrogating its key dynamics and evolution over the past decade and critiquing its effect on society.
There Is No B2B Or B2c
There Is No B2B Or B2c - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook There Is No B2B Or B2c write by Bryan Kramer. This book was released on 2017-02-23. There Is No B2B Or B2c available in PDF, EPUB and Kindle. As marketers, we've been trained to speak "business to business" (B2B) or "business to consumer" (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like "synergy" and "speeds and feeds" to tell the stories of products and services to their buyers and partners. The fact is that businesses do not have emotion. Products do not have emotion. Humans do. Humans want to feel something. And humans make mistakes. In Human to Human #H2H, Bryan explores the many facets of why and how communication today needs to be adjusted to keep up with our ever-evolving and fast moving social and digital world. Through anecdotes from his own experiences as president of a Silicon Valley marketing firm, he both inspires new ways of finding commonality in our humanity, but also practical tools to think like a human marketer again. Specifically, you'll learn: - The Four Rules of Social Context - How Human Sensory Building will make you a better Marketer - The Secrets to Making Ideas Crowd Worthy, with real world examples - How to be "Delightfully Disruptive" - Insights into building a Social Business - What it means to have a "Focker Moment" and why they should be celebrated Embedded are short intimate video conversations with some of today's most forward-thinking humans; Jonathan Becher, CMO at SAP, Charlene Li, author and co-founder of The Altimeter Group, and KareAnderson, Emmy Award-winning journalist and founder of the Say It Better Center. If you're looking to bring back the human side of communication, in all its imperfection, empathy, and simplicity, Human to Human #H2H is for you.
