Sharing Behavior of Brand Crisis Information on Social Media - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Sharing Behavior of Brand Crisis Information on Social Media write by Changzheng Yang. This book was released on 2022-01-19. Sharing Behavior of Brand Crisis Information on Social Media available in PDF, EPUB and Kindle. This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective. The book explores into the fluctuation characteristics of information-sharing behavior, the contextual influence factors, both the static and dynamic mechanism of information-sharing behavior, and regulation measures of crisis information sharing behavior. The important features of the book are reflected in accurate analysis of the autocorrelation, trend characteristics, periodic characteristics and cluster characteristics of the fluctuation of crisis information sharing behavior, and deep exploration of dynamic mechanism and static mechanism of the time lag characteristics, impulsive disturbance, and marginal influence of the impact of information sharing behavior from perspective of situational factors. The book mainly focuses on the field of brand crisis management, and construct the formation and evolution mechanism of brand crisis information sharing behavior from both vertical and horizontal dimensions through a combination of theoretical exposition and case analysis, so that readers can got a clear understanding of brand crisis information communication and management through dimension reduction. The book can be used as a textbook for undergraduates and postgraduates in economics and management in colleges and universities, can also be a reference for business managers, scientific researchers and others interested in the field of crisis management.
Consumer Behavior in Practice
Consumer Behavior in Practice - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Consumer Behavior in Practice write by Eugene Y. Chan. This book was released on . Consumer Behavior in Practice available in PDF, EPUB and Kindle.
The Globalization Conundrum—Dark Clouds behind the Silver Lining
The Globalization Conundrum—Dark Clouds behind the Silver Lining - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Globalization Conundrum—Dark Clouds behind the Silver Lining write by Gagari Chakrabarti. This book was released on 2018-09-10. The Globalization Conundrum—Dark Clouds behind the Silver Lining available in PDF, EPUB and Kindle. This book brings together experts from four continents (Asia, North America, Europe, Africa) and from varied disciplines to discuss a spectrum of problems created by globalization, such as the economic and financial, environmental, legal, cultural, socio-economic and social media impacts. The book not only examines the problems from a number of different perspectives, but also considers the impact of globalization in emerging nations around the world. Due to the very nature of these problems, the approaches adopted are both qualitative and quantitative; it includes quantitative research on quantum finance and the financial crisis, and also discussions on qualitative problems, such as cultural imperialism and neoliberalism. Of interest to economic researchers and management professionals, the book is also a valuable resource for social media researchers, environment scientists, and non-technical readers concerned with socio-political issues. This single volume offers a holistic view and therefore a more complete picture of the problems posed by globalization.
Social Media and Society
Social Media and Society - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Social Media and Society write by Regina Luttrell. This book was released on 2024-07-01. Social Media and Society available in PDF, EPUB and Kindle. Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.
Elgar Encyclopedia of Consumer Behavior
Elgar Encyclopedia of Consumer Behavior - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Elgar Encyclopedia of Consumer Behavior write by Johanna Gollnhofer. This book was released on 2024-06-05. Elgar Encyclopedia of Consumer Behavior available in PDF, EPUB and Kindle. Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.
