Smart Marketing With the Internet of Things - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Smart Marketing With the Internet of Things write by Simões, Dora. This book was released on 2018-07-20. Smart Marketing With the Internet of Things available in PDF, EPUB and Kindle. The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.
IoT Inc.: How Your Company Can Use the Internet of Things to Win in the Outcome Economy
IoT Inc.: How Your Company Can Use the Internet of Things to Win in the Outcome Economy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook IoT Inc.: How Your Company Can Use the Internet of Things to Win in the Outcome Economy write by Bruce Sinclair. This book was released on 2017-06-02. IoT Inc.: How Your Company Can Use the Internet of Things to Win in the Outcome Economy available in PDF, EPUB and Kindle. Grab the top spot in your industry by seizing the power of IoT Smart products are everywhere. They’re in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do—and for anyone running a business today, outcomes are the key. The Internet of Things (IoT) is the point of connection between products and the results they deliver—it’s where products become software. IoT Inc. explains everything you need to know to position your company within this powerful new network. And once you do, you’ll leave the competition in the dust. Founder and president of today’s leading IoT business consulting firm, Bruce Sinclair has been helping companies develop IoT strategies for a decade—far longer than the term has even existed. This essential guide provides an in-depth look into IoT—how it works and how it is transforming business; methods for seeing your own business, customers, and competitors through the lens of IoT, and a deep dive into how to develop and implement a powerful IoT strategy. IoT isn’t a new business trend. It’s the new way of business. Period. The IoT wave is heading for your industry. You can either meet it head-on, and ride it to success, or you can turn your back and let it swamp you. This is your playbook for transforming your company into a major player in the IoT Outcome economy.
Transforming the Internet of Things for Next-Generation Smart Systems
Transforming the Internet of Things for Next-Generation Smart Systems - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Transforming the Internet of Things for Next-Generation Smart Systems write by Alankar, Bhavya. This book was released on 2021-06-04. Transforming the Internet of Things for Next-Generation Smart Systems available in PDF, EPUB and Kindle. The internet of things (IoT) has massive potential to transform current business models and enhance human lifestyles. With the current pace of research, IoT will soon find many new horizons to touch. IoT is now providing a base of technological advancement in various realms such as pervasive healthcare, smart homes, smart cities, connected logistics, automated supply chain, manufacturing units, and many more. IoT is also paving the path for the emergence of the digital revolution in industrial technology, termed Industry 4.0. Transforming the Internet of Things for Next-Generation Smart Systems focuses on the internet of things (IoT) and how it is involved in modern day technologies in a variety of domains. The chapters cover IoT in sectors such as agriculture, education, business and management, and computer science applications. The multi-disciplinary view of IoT provided within this book makes it an ideal reference work for IT specialists, technologists, engineers, developers, practitioners, researchers, academicians, and students interested in how IoT will be implemented in the next generation of smart systems and play an integral role in advancing technology in the future.
Examining the Socio-Technical Impact of Smart Cities
Examining the Socio-Technical Impact of Smart Cities - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Examining the Socio-Technical Impact of Smart Cities write by Annansingh, Fenio. This book was released on 2021-03-18. Examining the Socio-Technical Impact of Smart Cities available in PDF, EPUB and Kindle. Smart city development and governance is a technological issue and a complex mechanism of the political understanding of technology, environmental interest, and urban interactions in terms of both economic gains and other public values. A smart city is defined by the technology it possesses and how it integrates and uses that technology to improve operational efficiency, propel citizen engagement, and justify inward migration. Understanding the principles and policies at work creates a full understanding of smart cities. Examining the Socio-Technical Impact of Smart Cities is an essential publication that enhances our theoretical understanding of the socio-technical impact of smart cities by promoting the conceptual interactions between social and governmental structures (people, task, structure) with new technologies. Highlighting a wide range of topics including community inclusion, cultural innovation, and public safety, this book is ideally designed for urban planners, entrepreneurs, engineers, government officials, policymakers, academicians, researchers, and students.
Smartphone Smart Marketing
Smartphone Smart Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Smartphone Smart Marketing write by Robb Wallace. This book was released on 2021-01-01. Smartphone Smart Marketing available in PDF, EPUB and Kindle. It is time to become the content creator and marketeer you always dreamed of being? If you have a smartphone, then you are ready to create and build an audience for your brand or business. You have the technology and this book will give you the knowledge and practical skills to use it. Smartphone Smart Marketing is the follow-up book to the successful title Smartphone Media Production. It is written by award-winning filmmaker, professional digital marketer and content creator Robb Wallace. Robb has over sixteen years of experience in the field as well as an award-winning degree in Broadcast Production. In 2016 Smartphone Media Production showed its readers how to plan, capture, edit and distribute content (branded photography, audio, video and live streams) with only their phones. In this updated and fully revised version, Robb is back with even more great content including chapters on content marketing, social media channels and social media strategies. Who is this book for? It is for people who; Don't know how to create content to market their brand. Don't have the funds for a marketing manager but are willing to put in the hard work and learn the skills. Don't have a big budget for expensive things like promo videos, marketing images, social media campaigns. Don't know where to start when launching a new business or product. Have tried and failed to create engaging content for social media and are looking for a guide. Aspire to be a social media influencer. Wish to enter employment as a marketing professional. Interested in digital marketing. Need real-world digital skills to grow their business. Are interested in entrepreneurial skills. Are looking to create better images, videos or live streams. So if you want a solid, no-nonsense, practical overview to content marketing and media production, using only your smartphone, Smartphone Smart Marketing is the book for you. The book includes cheat guides, best apps, worked examples and more. Let's get to work, buy your copy, grab your phone, it’s time to leave the competition behind. Acclaim for Smartphone Media Production from 2016 “Received! Dove in - Liked what I saw! Really useful stuff”. Peter Shankman “This book is fantastic and would highly recommend it for anyone starting to get into making videos on their phone.” Stewart Richardson professional photographer. “This book has helped me increase my understanding and develop some really good strategies on maximising the use of smartphones and social media in a variety of ways, from personal use through to improving business reach. Excellent stuff!” Amazon. “So impressed I hired him” Peter Syme adventure specialist and business owner. “As a self-employed business owner, keeping up with changes in technology can be overwhelming, I found this book full of great information, presented in a clear and practical way – full of advice and resources to keep you on your toes.” Chris Wain Unique Adventure Tours Scotland. “I am a gent of a certain age and have had to embrace technology and the Internet as an adult and not something that I have grown up with or was taught at school. I run a Facebook page and a small stall making and selling custom props and toys and wanted to take things to the next level and having no experience in media production this sounded perfect. From my perspective the book is full of all the basic information I needed to get started making the most of my Facebook page and filming video, taking photographs and getting them out there on social media to get the most impact. Then the book is also full of everything else needed to take things even further, how to follow up on the social media interest and even loads of information coming from a business point of view which I’m sure I will use down the line as I take things further. Overall this book had everything I needed to get me up and running on social media, producing what I feel is way better quality content than I could have ever imagined I was capable of and all with a single piece of hardware, my Smartphone, it’s amazing.” Big Al Monkeytron Collective.
