Author : William Leiss
Release : 2013-05-13
Genre : Business & Economics
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Book Rating : 349/5 ( reviews)

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Social Communication in Advertising - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Social Communication in Advertising write by William Leiss. This book was released on 2013-05-13. Social Communication in Advertising available in PDF, EPUB and Kindle. Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice