Social Media in Travel, Tourism and Hospitality - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Social Media in Travel, Tourism and Hospitality write by Marianna Sigala. This book was released on 2012. Social Media in Travel, Tourism and Hospitality available in PDF, EPUB and Kindle. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, this book presents cutting-edge theory, research and case studies. It investigates web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, as well as examining the ways in which firms reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management.
Advances in Social Media for Travel, Tourism and Hospitality
Advances in Social Media for Travel, Tourism and Hospitality - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Advances in Social Media for Travel, Tourism and Hospitality write by Marianna Sigala. This book was released on 2017-07-20. Advances in Social Media for Travel, Tourism and Hospitality available in PDF, EPUB and Kindle. This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related sectors, addressing crowd-sourced campaigns, customer engagement and influencer marketing. The third section uses case studies and new methodologies to analyze travel review posting and consumption behaviors as well as the impact of social media on traveller perceptions and attitudes, with a focus on collaborative consumption and sharing economy accommodation. Finally, the fourth section focuses on hot topics and issues related to the analysis, interpretation and use of online information and user-generated content for deriving business intelligence and enhancing business decision-making. Written by an international body of well-known researchers, this book uses fresh theoretical lenses, perspectives and methodological approaches to look at the practical implications of social media for tourism suppliers, destinations, tourism policy makers and researchers alike. For these reasons, it will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management.
Social Media Marketing in Tourism and Hospitality
Social Media Marketing in Tourism and Hospitality - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Social Media Marketing in Tourism and Hospitality write by Roberta Minazzi. This book was released on 2014-11-01. Social Media Marketing in Tourism and Hospitality available in PDF, EPUB and Kindle. This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.
Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector
Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector write by Ramos, Célia M.Q.. This book was released on 2019-12-27. Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector available in PDF, EPUB and Kindle. Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students.
Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations
Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations write by Ahmet Bulent Ozturk. This book was released on 2022-03-31. Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations available in PDF, EPUB and Kindle. Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.
