Influence - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Influence write by Sara McCorquodale. This book was released on 2019-09-05. Influence available in PDF, EPUB and Kindle. Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.
Social Media Influencers
Social Media Influencers - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Social Media Influencers write by Abby Badach Doyle. This book was released on 2019-12-15. Social Media Influencers available in PDF, EPUB and Kindle. It seems crazy, but you really can make hundreds of thousands of dollars just by posting pictures online. "Social media influencer" is a real job for many people, and even some pets. This on-trend volume is filled with relatable examples similar to the posts young readers may see in feeds every day. Better yet, this book is a clever way to teach critical thinking skills, like how to spot an advertisement and why it matters if your favorite Instagrammer was paid to review a product. Developing readers will be hooked by this fun and educational look behind the scenes.
Social Media Influencers
Social Media Influencers - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Social Media Influencers write by The New York Times Editorial Staff. This book was released on 2019-12-15. Social Media Influencers available in PDF, EPUB and Kindle. Many popular social media websites and apps have one thing in common: celebrities looking to be worshipped. These social influencers come from all walks of life, and cater to young demographics with content including comedy routines, make-up advice, product reviews, and music videos. Watched by millions of viewers worldwide, they create diversion, provide commentary, endorse brands, and sometimes inspire the wrath of governments. With the aid of media literacy terms and questions, readers will discover how this comprehensive collection of articles reveals the ins and outs of internet commerce and culture.
Social Media Influencers in Strategic Communication
Social Media Influencers in Strategic Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Social Media Influencers in Strategic Communication write by Nils S. Borchers. This book was released on 2021-12-21. Social Media Influencers in Strategic Communication available in PDF, EPUB and Kindle. This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influencer communication from multidisciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods. Influencers cross traditional boundaries in many ways and oscillate between intimacy and publicity, authenticity and commercialization, ingratiation and critical distance. From a strategic communication perspective, this variability makes influencers hard to capture: organizations can cooperate with influencers to achieve both marketing and PR objectives. Influencers can act as cooperation partners, integrating commercial content into organic narratives, or as independent critics. Influencers also combine different roles that have traditionally been occupied by separate actors such as intermediary, content distributor, creative content producer, community manager, testimonial, strategic counsellor, and event host. The combination of these roles in just one actor opens new opportunities for strategic communication and can produce appreciated synergy effects. It is therefore hardly surprising that influencer collaborations have become a firmly established instrument in the toolbox of strategic communicators. The chapters in this book were originally published in the International Journal of Advertising and the International Journal of Strategic Communication.
Research Perspectives on Social Media Influencers and Brand Communication
Research Perspectives on Social Media Influencers and Brand Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Research Perspectives on Social Media Influencers and Brand Communication write by Brandi Watkins. This book was released on 2020-11-12. Research Perspectives on Social Media Influencers and Brand Communication available in PDF, EPUB and Kindle. Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communication for both brands and consumers, focusing on the social media influencer as a brand communicator. As brands have noticed the rise of social media influencers as tastemakers and leaders in public opinion, they have increasingly begun to incorporate social media influencers into their brand communication strategies. Each chapter of this book represents a unique theoretical and methodological approach to examining the emergence and growing legitimacy of the social media influencer as a brand communicator from a variety of perspectives and contexts, discussing challenges and opportunities afforded to brands by social media influencers and providing an overview of the current research on the use of these branding approaches. Scholars of media studies, communication, and marketing will find this book particularly useful.
