Social Semiotics for a Complex World - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Social Semiotics for a Complex World write by Bob Hodge. This book was released on 2016-11-02. Social Semiotics for a Complex World available in PDF, EPUB and Kindle. Social semiotics reveals language's social meaning – its structures, processes, conditions and effects – in all social contexts, across all media and modes of discourse. This important new book uses social semiotics as a one-stop shop to analyse language and social meaning, enhancing linguistics with a sociological imagination. Social Semiotics for a Complex World develops ideas, frameworks and strategies for better understanding key problems and issues involving language and social action in today's hyper-complex world driven by globalization and new media. Its semiotic basis incorporates insights from various schools of linguistics (such as cognitive linguistics, critical discourse analysis and sociolinguistics) as well as from sociology, anthropology, philosophy, psychology and literary studies. It employs a multi-modal perspective to follow meaning across all modes of language and media, and a multi-scalar approach that ranges between databases and one-word slogans, the local and global, with examples from English, Chinese and Spanish. Social semiotics analyses twists and turns of meanings big and small in complex contexts. This book uses semiotic principles to build a powerful, flexible analytic toolkit which will be invaluable for students across the humanities and social sciences.
Multimodality
Multimodality - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Multimodality write by Gunther R. Kress. This book was released on 2010. Multimodality available in PDF, EPUB and Kindle. Gunther Kress, a pioneer in the field of multimodality and the co-author of the bestselling Reading Images, produces a comprehensive theoretical framework for the study of the topic providing sample analyses and suggestions for further reading.
Introducing Social Semiotics
Introducing Social Semiotics - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Introducing Social Semiotics write by Theo Van Leeuwen. This book was released on 2005. Introducing Social Semiotics available in PDF, EPUB and Kindle. Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places, advertising jingles, photojournalism and the rhythm of a rapper's speech provide readers with the knowledge and skills they need to be able to analyse and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.
Multimodality, Learning and Communication
Multimodality, Learning and Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Multimodality, Learning and Communication write by Jeff Bezemer. This book was released on 2015-11-19. Multimodality, Learning and Communication available in PDF, EPUB and Kindle. This state-of-the-art account of research and theorizing brings together multimodality, learning and communication through detailed analyses of signmakers and their meaning-making in museums, hospitals, schools and the home environment. By analyzing video recordings, photographs, screenshots and print materials, Jeff Bezemer and Gunther Kress go well beyond the comfortable domains of traditional sites of (social) semiotic and multimodal research. They steer away from spurious invention and naming of ever more new and exciting domains, focusing instead on fundamentals in assembling a set of tools for current tasks: namely, describing and analyzing learning and communication in the contemporary world as one integrated field. The theory outlined in the book is grounded in the findings of the authors’ wide-ranging empirical investigations. Each chapter evaluates the work that is being done and has been done, challenging accepted wisdom and standing much of it on its head. With extensive illustrations and many examples presented to show the reach and applicability of the theory, this book is essential reading for all those working in multimodality, semiotics, applied linguistics and related areas. Images from the book are also available to view online at www.routledge.com/9780415709620/
Social Semiotics
Social Semiotics - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Social Semiotics write by Robert Ian Vere Hodge. This book was released on 1988. Social Semiotics available in PDF, EPUB and Kindle. A textbook in communication and cultural studies. It offers a comprehensive approach to the study of the ways in which meaning is constituted in social life.
