Socio-Economic Perspectives on Consumer Engagement and Buying Behavior - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Socio-Economic Perspectives on Consumer Engagement and Buying Behavior write by Kaufmann, Hans Ruediger. This book was released on 2017-01-18. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior available in PDF, EPUB and Kindle. In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.
Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities
Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities write by de Sousa, Joana Coutinho. This book was released on 2017-12-30. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities available in PDF, EPUB and Kindle. A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies.
Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities
Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities write by Pedeliento, Giuseppe. This book was released on 2018-02-02. Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities available in PDF, EPUB and Kindle. In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals are looking for more effective ways to promote their goods and services to their customers. Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities is a critical scholarly resource that examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is geared towards marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities
Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities write by Rahman, Muhammad Sabbir. This book was released on 2018-12-04. Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities available in PDF, EPUB and Kindle. The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer engagement and strategies. Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an essential reference source that provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Featuring research on the assessment of SMEs’ customer service expectation, listening to customers through qualitative research, service quality model and its marketing implications, integrated marketing communications for SME environments, effective service encounters, and relationship developing strategies for SMEs, this publication provides new models for managers, industry professionals, academicians, and researchers.
Localizing Global Marketing Strategies: Emerging Research and Opportunities
Localizing Global Marketing Strategies: Emerging Research and Opportunities - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Localizing Global Marketing Strategies: Emerging Research and Opportunities write by Harvey, Janell NaKia. This book was released on 2019-10-25. Localizing Global Marketing Strategies: Emerging Research and Opportunities available in PDF, EPUB and Kindle. Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its annual earnings and success. However, companies must first implement worldwide marketing programs that consider cultural dimensions and customs. Localizing Global Marketing Strategies: Emerging Research and Opportunities is a collection of innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. While highlighting topics including branding, consumer management, and joint ventures, this book is ideally designed for administrators, marketers, managers, executives, entrepreneurs, industry professionals, researchers, academicians, and students seeking current research on establishing long-lasting global marketing plans for a variety of industries.
