Soft Sell

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Author :
Release : 2003-04
Genre : Business & Economics
Kind :
Book Rating : 901/5 ( reviews)

Soft Sell - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Soft Sell write by Tim Connor. This book was released on 2003-04. Soft Sell available in PDF, EPUB and Kindle. Everyone sells every day--themselves, their ideas, their products or services. Soft Sell provides a new approach to selling...one that stresses motivation, communication, relationship-building and self-image psychology to power-boost you to personal sales success! Soft Sell gives you: --An in-depth, self-analysis questionnaire to get you started --Exercises to expand your possibilities and help rid yourself of imaginary ceilings and self-imposed limitations --The 20 qualities found in the most successful salespeople--with a scale for you to evaluate and grade yourself --Simple ways to get out of a sales slump --17 principles for personal achievement And Soft Sell explains: --Sales objections--what they actually mean and how to overcome them --Attitude--how to really increase your success --Prospecting--how to discover the prospect's dominant buying motive --The sales interview--get your prospect to tell you how to sell to him or her --Service--building customer support and loyalty to increase repeat business

Soft Sell

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Author :
Release : 1994
Genre : Business & Economics
Kind :
Book Rating : 642/5 ( reviews)

Soft Sell - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Soft Sell write by Tim Connor. This book was released on 1994. Soft Sell available in PDF, EPUB and Kindle. With over 150,000 copies of this classic sales title sold, Soft Sell combines pragmatic, real-world advice with helpful hints & sales strategies.

Soft Selling In A Hard World

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Release : 1998-08-30
Genre : Business & Economics
Kind :
Book Rating : 018/5 ( reviews)

Soft Selling In A Hard World - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Soft Selling In A Hard World write by Jerry Vass. This book was released on 1998-08-30. Soft Selling In A Hard World available in PDF, EPUB and Kindle. Now in paperback, this innovative guide to the art of selling is a hands-on, how-to book about fulfilling your selling potential and enjoying it. Written in an easy-to-read, breezy style, this informative book can be opened to any page to find practical pointers and outstanding advice. The education provided in SOFT SELLING IN A HARD WORLD is all you need to become a successful salesperson in today's tough business environment.

Soft Soap, Hard Sell

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Author :
Release : 1992
Genre : Business & Economics
Kind :
Book Rating : /5 ( reviews)

Soft Soap, Hard Sell - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Soft Soap, Hard Sell write by Vincent Vinikas. This book was released on 1992. Soft Soap, Hard Sell available in PDF, EPUB and Kindle. Advertising was the mechanism responsible for Americans' sudden embrace of new standards of hygiene and grooming. By tracking the influence of advertising on changing habits of everyday life, Vincent Vinikas also traces the emergence of advertising as an agency of socialization in modern America. In Soft Soap, Hard Sell, Vinikas shows how advertising functions as a social institution, telling people who they are and how they fit in. He does this by exploring: how advertisers like Lambert Pharmacal created new consumer needs, convincing the public overnight to gargle with a product that previously had been used only to disinfect homes and hospitals; how a barrage of advertising for cosmetics led to a new look for women as Americans grappled with the emancipation of the New Woman of the 1920s; how managing consumer demand through public relations resulted in the birth of the modern beauty parlor; how soap manufacturers united to form the Cleanliness Institute to teach Americans the importance of using soap lavishly; and how popular magazines became the vehicle of both national advertising and national culture in the early twentieth century. Soft Soap, Hard Sell is for the reader interested in the history of social trends and American popular culture. It is a valuable supplementary study for courses in American social and business history, women's studies, and modern mass culture.

The Heart of Marketing

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Author :
Release : 2009
Genre : Business & Economics
Kind :
Book Rating : 596/5 ( reviews)

The Heart of Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Heart of Marketing write by Judith Sherven. This book was released on 2009. The Heart of Marketing available in PDF, EPUB and Kindle. This book is about marketing. But more important, this is a book about you, the soft sell marketer--your desire, as a service provider or care-giver, to market and sell your products and services online or off without compromising your personal or professional values. In short, it's about putting your heart into marketing. This book: Validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships; Presents the principle that Selling Is Spiritual Service, healing the split soft sell marketers often feel between spirituality and sales; Sheds light on the internal aspects of marketing beginning with integrity and ending with a balance between commerce and conscience. Will open and inspire your soft sell imagination, setting the foundation for you to understand and profit from the practice of soft sell marketing.