Special Issue On: Social Media Marketing in the Digital Era - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Special Issue On: Social Media Marketing in the Digital Era write by Sevtap Unal. This book was released on 2021. Special Issue On: Social Media Marketing in the Digital Era available in PDF, EPUB and Kindle.
Digital and Social Media Marketing
Digital and Social Media Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital and Social Media Marketing write by Nripendra P. Rana. This book was released on 2019-11-11. Digital and Social Media Marketing available in PDF, EPUB and Kindle. This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Special Issue: Digital and Social Media Marketing in Business Education
Special Issue: Digital and Social Media Marketing in Business Education - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Special Issue: Digital and Social Media Marketing in Business Education write by . This book was released on 2015. Special Issue: Digital and Social Media Marketing in Business Education available in PDF, EPUB and Kindle.
Online Consumer Behavior
Online Consumer Behavior - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Online Consumer Behavior write by Angeline Close. This book was released on 2012. Online Consumer Behavior available in PDF, EPUB and Kindle. First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Digital and Social Media Marketing
Digital and Social Media Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital and Social Media Marketing write by Aleksej Heinze. This book was released on 2016-11-18. Digital and Social Media Marketing available in PDF, EPUB and Kindle. Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.
