Sport Industry Research and Analysis - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Sport Industry Research and Analysis write by Jacquelyn Cuneen. This book was released on 2017-05-08. Sport Industry Research and Analysis available in PDF, EPUB and Kindle. Sport Industry Research & Analysis offers a no-nonsense, straightforward approach to the study of research design and statistical analysis in the sport enterprise. Each chapter outlines real-world instances in which research and statistics contribute to bottom-line decisions. The book includes clear, progressive instructions, using spreadsheets for statistical computations and analyses. The explanations for the calculations and analyses are presented in the context of sport industry scenarios with sample data. Additional scenarios with sample data provide hands-on practice with each statistical test. "In Practice" contributions from sport industry professionals demonstrate how these practitioners use research and statistical analysis in their everyday tasks. This book's succinct, applied approach to research design and statistical analyses provides readers with essential skills to help them understand the importance of an information-based approach to decision making in the sport enterprise.
Sport Industry Research and Analysis
Sport Industry Research and Analysis - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Sport Industry Research and Analysis write by Jacquelyn Cuneen. This book was released on 2020-03-04. Sport Industry Research and Analysis available in PDF, EPUB and Kindle. Sport Industry Research and Analysis offers a straightforward, no nonsense approach to research design and statistical analyses in sport organizations. This fully revised and updated new edition describes the research process, from identifying a research question to analyzing data, and uses real world scenarios to help students and industry professionals understand how to conduct research and apply the results in their wider work. The book includes clear, step-by-step instructions for the analysis and interpretation of data. It explains how to use Excel and SPSS for every key statistic and statistical technique, with screenshots illustrating every step and additional scenarios providing further context. "In Practice" contributions from sport industry professionals demonstrate how these practitioners use statistical analyses in their everyday tasks, and this new edition includes expanded sections on conducting a literature review and research ethics, as well as ancillary materials for instructors including slides, test questions, data files, answer sheets, and videos. This is the clearest and most easy-to-use guide to research and analysis techniques in sport, helping the reader to build essential skills and confidence in using statistics, vital to support decision-making in any sport enterprise. It is an essential text for any sport business research methods course, and an invaluable reference for all sport industry professionals.
Market Research Methods in the Sports Industry
Market Research Methods in the Sports Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Market Research Methods in the Sports Industry write by Neven Šerić. This book was released on 2018-05-29. Market Research Methods in the Sports Industry available in PDF, EPUB and Kindle. The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations.
Marketing Analysis in Sport Business
Marketing Analysis in Sport Business - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Analysis in Sport Business write by Kevin K Byon. This book was released on 2022-07-15. Marketing Analysis in Sport Business available in PDF, EPUB and Kindle. This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that reflect real consumer needs. Presenting cutting-edge case studies of sport marketing analytics in action, the book explores topics such as digital communications, social media, digital ticketing, event marketing, the economic impact of COVID-19, developing sport brands, and conducting research with athletes and event participants. Written by a team of authors from 15 countries, including Australia, China, France, Iran, Italy, Japan, Mexico, New Zealand, Serbia, South Korea, Spain, Taiwan, the United Kingdom, the United States, and Venezuela, the book offers insight from a variety of cultural contexts and new perspectives on the global sport industry. Marketing Analysis in Sport Business is illuminating reading for any advanced student, researcher or professional working in sport business and management, sport development, marketing, strategic management, or international business.
Financial Management in the Sport Industry
Financial Management in the Sport Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Financial Management in the Sport Industry write by Brown T Matthew. This book was released on 2016-12-15. Financial Management in the Sport Industry available in PDF, EPUB and Kindle. Financial Management in the Sport Industry provides readers with an understanding of sport finance and the importance of sound financial management in the sport industry. It begins by covering finance basics and the tools and techniques of financial quantification, using current industry examples to apply the principles of financial management to sport. It then goes beyond the basics to show how financial management works specifically in sport - how decisions are made to ensure wealth maximization. Discussions include debt and equity financing, capital budgeting, facility financing, economic impact, risk and return, time value of money, and more. The final section focuses on sport finance in three sectors of the industry - public sector sports, collegiate athletics, and professional sport-providing in-depth analysis of financial management in each sector. Sidebars, case studies, concept checks, and practice problems throughout provide practical applications of the material and enable thorough study and practice. The business of sport has changed dynamically since the publication of the first edition, and this second edition reflects the impact of these changes on financial management in the sport industry. New to this edition are changes to reflect the global nature of sport (with, for example, discussions of income tax rates in the Premiere League), expanded material on the use of spreadsheets for financial calculations, a primer on accounting principles to help students interpret financial statements, a valuation case study assignment that takes students step by step through a valuation, a new stadium feasibility analysis using the efforts of the Oakland Raiders to obtain a new stadium, a new economic impact example focusing on the NBA All Star game, and much more.
