Sport Promotion and Sales Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Sport Promotion and Sales Management write by Richard L. Irwin. This book was released on 2008. Sport Promotion and Sales Management available in PDF, EPUB and Kindle. This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.
Sport Marketing
Sport Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Sport Marketing write by Windy Dees. This book was released on 2021-03-12. Sport Marketing available in PDF, EPUB and Kindle. Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with comprehensive coverage—balanced between theoretical and practical—to provide an understanding of the foundations of sport marketing and how to enhance the sport experience. Building on the legacy that Bernard Mullin, Stephen Hardy, and William Sutton established in the first four editions, a new author team, handpicked by their predecessors, draw from their modern experience in the field to add a fresh perspective to this essential text. They bring the sport industry directly to the reader through extensive industry examples, interviews of top sports executives, challenging case studies, and global perspectives from teams, leagues, and other agencies around the world. Reflecting the evolving landscape of sport marketing, the text will prepare students to stay on the leading edge with the following updates: A focus on current and emerging technologies and how they have revolutionized the sport industry—ranging from mobile video streaming and fantasy sports to artificial intelligence and virtual reality Greater emphasis on data and analytics to make more informed business decisions In-depth examination of how social media and digital platforms serve as critical communication channels to drive sport marketing strategy and execution New content on target marketing, including understanding millennial sports fans and engaging with Generation Z Updated coverage of sales processes, addressing both traditional methods and new strategies for the mobile age Discussion of modern ticketing practices and the secondary ticket market, including how leagues partner with secondary ticket providers and the impact on pricing strategies Also new to the fifth edition are related online learning aids, now delivered through HKPropel, designed to engage students and test comprehension of the material. Exclusive video interviews with sport industry leaders offer insights into how they incorporate marketing strategies into their daily work. Discussion questions and activities for each chapter guide students to apply core concepts, and web search activities provide opportunities for students to compare strategies found on sport organization websites and other online locations. In addition, chapter objectives, an opening scenario, sidebars highlighting key concepts, and Wrap-Up, Activities, and Your Marketing Plan sections at the ends of chapters offer students additional learning tools as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. With Sport Marketing, Fifth Edition With HKPropel Access, students will develop valuable marketing skills and prepare for a successful career in the competitive world of sport marketing. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
Encyclopedia of Sports Management and Marketing
Encyclopedia of Sports Management and Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Encyclopedia of Sports Management and Marketing write by Linda E. Swayne. This book was released on 2011-08-08. Encyclopedia of Sports Management and Marketing available in PDF, EPUB and Kindle. This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Advanced Theory and Practice in Sport Marketing
Advanced Theory and Practice in Sport Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Advanced Theory and Practice in Sport Marketing write by Eric C. Schwarz. This book was released on 2017-12-18. Advanced Theory and Practice in Sport Marketing available in PDF, EPUB and Kindle. Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources. Advanced Theory and Practice in Sport Marketing goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business.
Ticket Operations and Sales Management in Sport
Ticket Operations and Sales Management in Sport - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Ticket Operations and Sales Management in Sport write by James T. Reese. This book was released on 2013. Ticket Operations and Sales Management in Sport available in PDF, EPUB and Kindle. In what promises to be one of the most current and comprehensive textbooks on the topic of ticket operations and sales management, James T Reese and a collection of academicians and practitioners provide insight, practical tips, and first-hand accounts of what it takes to excel in this growing and ever-changing industry. Chapters will cover topics such as customer service, sales, pricing, distribution, the secondary ticket market, and new ticketing technology.
