Sticky Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Sticky Branding write by Jeremy Miller. This book was released on 2015-01-10. Sticky Branding available in PDF, EPUB and Kindle. #1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
Sticky Branding
Sticky Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Sticky Branding write by Jeremy Miller. This book was released on 2015-01-10. Sticky Branding available in PDF, EPUB and Kindle. Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies — companies with a marketing budget, but not a vast one — are challenging the status quo and growing sticky brands.
Brand New Name
Brand New Name - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Brand New Name write by Jeremy Miller. This book was released on 2019-10-08. Brand New Name available in PDF, EPUB and Kindle. Miller delivers a proven, step-by-step brand naming process to create an unforgettable name. The book explains to readers what to do every step of the way--right down to exercises to generate lots of naming ideas to techniques on how to test which names resonate the most.most.
Beyond Sticky
Beyond Sticky - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Beyond Sticky write by Martha Bartlett Piland. This book was released on 2019-09. Beyond Sticky available in PDF, EPUB and Kindle. For every banker who wants off of the commodity hamster wheel, this first-of-its-kind book helps bankers create super-sticky, value-based relationships and a future-proof financial brand.
Hello, My Name Is Awesome
Hello, My Name Is Awesome - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Hello, My Name Is Awesome write by Alexandra Watkins. This book was released on 2014-09-15. Hello, My Name Is Awesome available in PDF, EPUB and Kindle. Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
