Storytelling in Luxury Fashion - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Storytelling in Luxury Fashion write by Amanda Sikarskie. This book was released on 2020-11-22. Storytelling in Luxury Fashion available in PDF, EPUB and Kindle. This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.
Fashion Communication
Fashion Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Fashion Communication write by Teresa Sádaba. This book was released on 2021-09-20. Fashion Communication available in PDF, EPUB and Kindle. These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
Brand Storytelling
Brand Storytelling - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Brand Storytelling write by Miri Rodriguez. This book was released on 2023-07-03. Brand Storytelling available in PDF, EPUB and Kindle. Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book explores the future of brand storytelling in a post pandemic era. New to this edition is also a 'How to Guide' taking readers through each step of the design thinking process in order to prototype their stories. Brand Storytelling provides a step-by-step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality and positioning the customer as a key influencer to motivate the audience. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google to tap into authentic brand loyalty and human connection.
Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry
Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry write by Margalina, Vasilica-Maria. This book was released on 2019-12-27. Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry available in PDF, EPUB and Kindle. Numerous clothing industries face highly dynamic environments, and growth in this environment depends upon both external and internal factors. External factors are represented by aggressive competition and volatile product demand. Internally, the industry must face an increasingly shorter life cycle of the product and the need to innovate both product and organizational development. The competitive advantage of the industry lies in its ability to design a value-creating system based on the management of both external and internal relationships. The successful management of these relationships relies not only on successful customer relationship management but also on effective product supply and demand upkeep. Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry provides emerging research exploring relevant theoretical frameworks and the latest empirical research underlining the complexity of management applications within the textile industry. Featuring coverage on a broad range of topics such as consumer relationships, cultural identity, and organizational culture, this book is ideally designed for researchers, academicians, professionals, and students working in various disciplines including management, industrial organization, organizational behavior, human resource management, decision science, design science, and information and communication. Moreover, the book will provide insights and support executives and managers of the textile and apparel industry concerned with the ethic design, contamination, and the management relationships with workers, customers, suppliers, the community, and organizational development.
Storytelling about Your Brand Online & Offline
Storytelling about Your Brand Online & Offline - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Storytelling about Your Brand Online & Offline write by Bernadette Martin. This book was released on 2010. Storytelling about Your Brand Online & Offline available in PDF, EPUB and Kindle. Demonstrating how stories have transformed corporate images as well as professionals' careers, this book guides you in developing your own compelling story and then covers the gamut of online and offline opportunities available to reach your target and impactfully market the Brand Called You. --
