Strategic Brand Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Brand Management write by Kevin Lane Keller. This book was released on 2003. Strategic Brand Management available in PDF, EPUB and Kindle. Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-- and thus improving the long-term profitability of specific brand strategies. Finely focused on "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 100 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. For industry professionals from brand managers to chief marketing officers.
Strategic Brand Management, 3rd Edition
Strategic Brand Management, 3rd Edition - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Brand Management, 3rd Edition write by Alexander Chernev. This book was released on 2020-02-15. Strategic Brand Management, 3rd Edition available in PDF, EPUB and Kindle. Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and presents an actionable framework for brand management. Clear, succinct, and practical, it is the definitive text on building strong brands.
Strategic Brand Management and Development
Strategic Brand Management and Development - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Brand Management and Development write by Sotiris T. Lalaounis. This book was released on 2020-12-30. Strategic Brand Management and Development available in PDF, EPUB and Kindle. Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development. This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples that contextualise theory, enabling the reader to understand how past and present branding campaigns and strategies can be deconstructed, analysed, and evaluated, using these theoretical insights.With end-of-chapter case studies on Burberry, Juventus F.C., Pukka Herbs, YO!, and many other European and global brands, Strategic Brand Management and Development is an essential text for students in marketing, brand management, and consumer research, or for anyone interested in understanding the extraordinary power and scope of brands and branding in contemporary post-modern society.
Strategic Brand Management
Strategic Brand Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Brand Management write by Jean-Noël Kapferer. This book was released on 1994. Strategic Brand Management available in PDF, EPUB and Kindle. "The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature".--Philip Kotler".An invaluable reference for designers, marketing managers and brand managers alike".--Design magazine.
Strategic Brand Management
Strategic Brand Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Brand Management write by Richard H. Elliott. This book was released on 2007. Strategic Brand Management available in PDF, EPUB and Kindle. Approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. This book also integrates more traditional notions of the brand in terms of equity and positioning within that framework.
