Strategic Communication for Sustainable Organizations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Communication for Sustainable Organizations write by Myria Allen. This book was released on 2015-07-16. Strategic Communication for Sustainable Organizations available in PDF, EPUB and Kindle. This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. Interview data gathered from organization members who are currently communicating about sustainability in their cities, universities, nongovernmental organizations, small businesses and large for-profit organizations provide valuable insights from a practitioner’s perspective. The interviewees represent organizations such as the Portland Trailblazers, Tyson Foods, the City and County of Denver and the Natural Resources Defense Council. Theory, research and interview comments combine in a reader-friendly way to provide practical insights and stimulate future research.
Strategic Communication for Sustainable Organization
Strategic Communication for Sustainable Organization - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Communication for Sustainable Organization write by Myria Allen. This book was released on 2016. Strategic Communication for Sustainable Organization available in PDF, EPUB and Kindle.
Strategic Communication for Organizations
Strategic Communication for Organizations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Communication for Organizations write by Sara LaBelle. This book was released on 2020-02-11. Strategic Communication for Organizations available in PDF, EPUB and Kindle. Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.
Future Directions of Strategic Communication
Future Directions of Strategic Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Future Directions of Strategic Communication write by Howard Nothhaft. This book was released on 2020-05-21. Future Directions of Strategic Communication available in PDF, EPUB and Kindle. This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals. The contributions in this book provide unique insights, make compelling arguments, and highlight promising areas of scholarship in strategic communication. Presented in four parts, the chapters explore the emergence of strategic communication, its conceptual foundations, its expanding body of knowledge, and the foundation for further development and new directions in the field. Of interest to those studying communication from the perspectives of communication science, management theory, organizational studies, or business administration, this volume will also be useful for readers who are new to strategic communication, and who are interested in the field for its new avenues of research. This book was originally published as a special issue of the International Journal of Strategic Communication.
Sustainability Communication
Sustainability Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Sustainability Communication write by Jasmin Godemann. This book was released on 2011-06-08. Sustainability Communication available in PDF, EPUB and Kindle. Modern and professional communication is required to realise the goal of sustainability in society. This book develops a theoretical and empirical framework, integrating interdisciplinary perspectives from communications theory, psychology, sociology, educational sciences, systems theory and constructivism. Its aim is to inform the establishment of sustainability communication. Complementing this theoretical framework, the book provides methods and concepts in a range of fields such as corporate practice, education and media. The book addresses the scientific community and students as well as communicators in all categories of sustainability communication.
