Strategic Innovative Marketing and Tourism in the COVID-19 Era - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Innovative Marketing and Tourism in the COVID-19 Era write by Androniki Kavoura. This book was released on 2021-03-19. Strategic Innovative Marketing and Tourism in the COVID-19 Era available in PDF, EPUB and Kindle. This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world’s leading research labs. In addition, the book brings together work from academia and industry.
Strategic Innovative Marketing and Tourism
Strategic Innovative Marketing and Tourism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Innovative Marketing and Tourism write by Androniki Kavoura. This book was released on . Strategic Innovative Marketing and Tourism available in PDF, EPUB and Kindle.
Strategic Innovative Marketing and Tourism
Strategic Innovative Marketing and Tourism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Innovative Marketing and Tourism write by Androniki Kavoura. This book was released on 2020-03-09. Strategic Innovative Marketing and Tourism available in PDF, EPUB and Kindle. This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Strategic Innovative Marketing and Tourism
Strategic Innovative Marketing and Tourism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Innovative Marketing and Tourism write by Androniki Kavoura. This book was released on 2019-07-03. Strategic Innovative Marketing and Tourism available in PDF, EPUB and Kindle. This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Emerging Innovative Marketing Strategies in the Tourism Industry
Emerging Innovative Marketing Strategies in the Tourism Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Emerging Innovative Marketing Strategies in the Tourism Industry write by Ray, Nilanjan. This book was released on 2015-08-03. Emerging Innovative Marketing Strategies in the Tourism Industry available in PDF, EPUB and Kindle. The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry. This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to, consumer search behavior, customer relationship management, smart technologies, experiential tourist products, leisure services, national brand images, and employment generation.
