Strategic Issues Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Issues Management write by Robert L. Heath. This book was released on 2008-09-23. Strategic Issues Management available in PDF, EPUB and Kindle. Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features Includes a NEW chapter on brand equity, updated examples, theories and cases throughout, new information on activists and activism, and increased attention to the role that technology plays in issues management Explores ways public relations, risk communication, and crisis communication can be used to address crucial public policy options Advises managers on ways to lessen the chance of a crisis becoming an issue through an examination of crisis preparation and responses Addresses the topic of reputation management by exploring the connection between issues management and brand equity using examples from McDonald′s and Wal-Mart Challenges managers to engage in collaborative decision making with community leaders and residents to reduce the chance that undue fear will translate into unnecessary regulation or legislation Opens each chapter with case study vignettes and closes with summary questions and issues management challenges Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration.
Issues Management in Strategic Planning
Issues Management in Strategic Planning - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Issues Management in Strategic Planning write by William L. Renfro. This book was released on 1993. Issues Management in Strategic Planning available in PDF, EPUB and Kindle. A succinct, readable guide to the management of emerging public issues--how to recognize and use them in organizational strategic planning.
Strategic Issues Management
Strategic Issues Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Issues Management write by Robert Heath. This book was released on 1988-06-06. Strategic Issues Management available in PDF, EPUB and Kindle. Brings together leading thinkers on all aspects of issues management to present a comprehensive corporate survival strategy. Offers specific advice on identifying and monitoring issues resulting from new regulations, legislation, public policy changes, and consumer demands.
Strategic Management (color)
Strategic Management (color) - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Management (color) write by . This book was released on 2020-08-18. Strategic Management (color) available in PDF, EPUB and Kindle. Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.
Contemporary Issues in Strategic Management
Contemporary Issues in Strategic Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Contemporary Issues in Strategic Management write by Paul Phillips. This book was released on 2018-03-19. Contemporary Issues in Strategic Management available in PDF, EPUB and Kindle. Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management. Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strategies. Written by two distinguished scholars in the field, this global textbook is essential reading for postgraduate students of strategic management worldwide.
