Strategic Marketing for High Technology Products - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Marketing for High Technology Products write by Thomas Fotiadis. This book was released on 2018-05-08. Strategic Marketing for High Technology Products available in PDF, EPUB and Kindle. In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional bundle of specific and unique characteristics, such as the complexity of products, the intensity of the competition, confusion and/ or fear of adoption among consumers, fast pacing changes in the external environment. The very nature of the interrelations that evolve as part of the dynamic process of strategy formulation contributes further to the formulation of a very challenging environment which is described as tumultuous, volatile and turbulent. These specific features, qualities and characteristics constitute the core of the innate need for an integrated approach that requires and depends on the cooperation and coordination of specific functional competencies. This book employs a systemic approach that accommodates the integration of specialized departmental capabilities as a fundamental prerequisite and a cornerstone for the successful navigation of high-tech organizations in their extremely competitive environments. It provides a solid and extant context of compact and consistent cognitive background that is specific to the HT strategic marketing field, and a strategic tool that utilizes, relies and is built on the turbulent environment of HT rather than just overlooking, avoiding or ignoring it, and that assumes a proactive point of view, capitalizing on characteristics specific to this field, through the provision of a strategic managerial and marketing model that is overlaid onto a reliably assessed foundation of dynamic qualities, with a long-term orientation and scope, albeit one that would be easy to apply and which will generate immediate results.
Marketing of High-technology Products and Innovations
Marketing of High-technology Products and Innovations - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing of High-technology Products and Innovations write by Jakki J. Mohr. This book was released on 2010. Marketing of High-technology Products and Innovations available in PDF, EPUB and Kindle. This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
Strategic Marketing for High Technology Products
Strategic Marketing for High Technology Products - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Marketing for High Technology Products write by Thomas Fotiadis. This book was released on 2018-05-08. Strategic Marketing for High Technology Products available in PDF, EPUB and Kindle. In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional bundle of specific and unique characteristics, such as the complexity of products, the intensity of the competition, confusion and/ or fear of adoption among consumers, fast pacing changes in the external environment. The very nature of the interrelations that evolve as part of the dynamic process of strategy formulation contributes further to the formulation of a very challenging environment which is described as tumultuous, volatile and turbulent. These specific features, qualities and characteristics constitute the core of the innate need for an integrated approach that requires and depends on the cooperation and coordination of specific functional competencies. This book employs a systemic approach that accommodates the integration of specialized departmental capabilities as a fundamental prerequisite and a cornerstone for the successful navigation of high-tech organizations in their extremely competitive environments. It provides a solid and extant context of compact and consistent cognitive background that is specific to the HT strategic marketing field, and a strategic tool that utilizes, relies and is built on the turbulent environment of HT rather than just overlooking, avoiding or ignoring it, and that assumes a proactive point of view, capitalizing on characteristics specific to this field, through the provision of a strategic managerial and marketing model that is overlaid onto a reliably assessed foundation of dynamic qualities, with a long-term orientation and scope, albeit one that would be easy to apply and which will generate immediate results.
Strategic Marketing for High Technology Products
Strategic Marketing for High Technology Products - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Marketing for High Technology Products write by Thomas Fotiadis. This book was released on 2020-08-14. Strategic Marketing for High Technology Products available in PDF, EPUB and Kindle. This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated f
Successful Marketing Strategy for High-tech Firms
Successful Marketing Strategy for High-tech Firms - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Successful Marketing Strategy for High-tech Firms write by Eric Viardot. This book was released on 2004. Successful Marketing Strategy for High-tech Firms available in PDF, EPUB and Kindle. Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.
