Strategic Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Marketing write by Graeme Drummond. This book was released on 2008. Strategic Marketing available in PDF, EPUB and Kindle. This text cuts through the complexity and jargon surrounding the subject and provides readers with a clear and concise guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions.
Strategic Marketing: Planning and Control
Strategic Marketing: Planning and Control - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Marketing: Planning and Control write by Graeme Drummond. This book was released on 2007-06-01. Strategic Marketing: Planning and Control available in PDF, EPUB and Kindle. Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined. Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material.
Strategic Marketing
Strategic Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Marketing write by Graeme Drummond. This book was released on 2001. Strategic Marketing available in PDF, EPUB and Kindle. Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined. Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material. * Newly revised to be applicable for the Advanced Certificate in Marketing (Stage 2) level of the CIM qualifications * The material presented is easy to read in a user-friendly layout * The final chapter has been re-written to include new and up-to-date case studies
Creating Customer Value Through Strategic Marketing Planning
Creating Customer Value Through Strategic Marketing Planning - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Creating Customer Value Through Strategic Marketing Planning write by Edwin J. Nijssen. This book was released on 2013-11-11. Creating Customer Value Through Strategic Marketing Planning available in PDF, EPUB and Kindle. Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strategic marketing management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place. Creating Customer Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools. The structure of the book guides the reader through the process of writing a strategic marketing plan. Suggestions for using the tools help to apply them successfully. This book helps students of marketing strategy to understand strategic marketing planning at work and how to use specific tools. Furthermore, it provides managers with a practical framework and guidelines for making the necessary choices to create and sustain competitive advantage for their organizations.
Strategic Marketing
Strategic Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Marketing write by Torsten Tomczak. This book was released on 2017-09-15. Strategic Marketing available in PDF, EPUB and Kindle. Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschäftsfeldebene als auch die Planung des Marketing-Mix werden behandelt. Mit Hilfe von zahlreichen kurzen Fallbeispielen werden wesentliche Aspekte des Inhaltes veranschaulicht. Die Autoren haben in der 7. Auflage alle Kapitel überarbeitet und diverse neue Praxisbeispiele aufgenommen. Bei der Markenführung wurden einige Grundlagen ergänzt.
