Strategic Narratives - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Narratives write by Alister Miskimmon. This book was released on 2014-02-18. Strategic Narratives available in PDF, EPUB and Kindle. Communication is central to how we understand international affairs. Political leaders, diplomats, and citizens recognize that communication shapes global politics. This has only been amplified in a new media environment characterized by Internet access to information, social media, and the transformation of who can communicate and how. Soft power, public diplomacy 2.0, network power – scholars and policymakers are concerned with understanding what is happening. This book is the first to develop a systematic framework to understand how political actors seek to shape order through narrative projection in this new environment. To explain the changing world order – the rise of the BRICS, the dilemmas of climate change, poverty and terrorism, the intractability of conflict – the authors explore how actors form and project narratives and how third parties interpret and interact with these narratives. The concept of strategic narrative draws together the most salient of international relations concepts, including the links between power and ideas; international and domestic; and state and non-state actors. The book is anchored around four themes: order, actors, uncertainty, and contestation. Through these, Strategic Narratives shows both the possibilities and the limits of communication and power, and makes an important contribution to theorizing and studying empirically contemporary international relations. International Studies Association: International Communication Best Book Award
Forging the World
Forging the World - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Forging the World write by Alister Miskimmon. This book was released on 2018-01-23. Forging the World available in PDF, EPUB and Kindle. Showcases a range of empirical studies that highlight the potential, inclusivity, and durability of the strategic narrative approach to International Relations
A Practical Guide to Strategic Narrative Marketing
A Practical Guide to Strategic Narrative Marketing - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook A Practical Guide to Strategic Narrative Marketing write by Guy Murrel. This book was released on 2016-08-10. A Practical Guide to Strategic Narrative Marketing available in PDF, EPUB and Kindle. Strategic Narrative Marketing will shift the way you think about and develop company messaging. Using this guidebook, you have an action plan to create a consistent, unified message that stands out and moves your organization from explaining – to leading. It addresses the persistent challenge of having something meaningful and compelling to say, and provides a framework to create a new industry narrative that is unique, differentiating and inspires category change and organizational leadership. Whether you need to align your company, change perceptions, gain influence as a true thought leader, or attract talent and investment, Strategic Narrative Marketing can help elevate your story to win in the market.
Leading the Narrative
Leading the Narrative - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Leading the Narrative write by Mari K Eder. This book was released on 2011-12-15. Leading the Narrative available in PDF, EPUB and Kindle. Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.
Strategic Narratives, Public Opinion and War
Strategic Narratives, Public Opinion and War - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Narratives, Public Opinion and War write by Beatrice De Graaf. This book was released on 2015-02-11. Strategic Narratives, Public Opinion and War available in PDF, EPUB and Kindle. This volume explores the way governments endeavoured to build and maintain public support for the war in Afghanistan, combining new insights on the effects of strategic narratives with an exhaustive series of case studies. In contemporary wars, with public opinion impacting heavily on outcomes, strategic narratives provide a grid for interpreting the why, what and how of the conflict. This book asks how public support for the deployment of military troops to Afghanistan was garnered, sustained or lost in thirteen contributing nations. Public attitudes in the US, Canada, Australia and Europe towards the use of military force were greatly shaped by the cohesiveness and content of the strategic narratives employed by national policy-makers. Assessing the ability of countries to craft a successful strategic narrative, the book addresses the following key areas: 1) how governments employ strategic narratives to gain public support; 2) how strategic narratives develop during the course of the conflict; 3) how these narratives are disseminated, framed and perceived through various media outlets; 4) how domestic audiences respond to strategic narratives; 5) how this interplay is conditioned by both events on the ground, in Afghanistan, and by structural elements of the domestic political systems. This book will be of much interest to students of international intervention, foreign policy, political communication, international security, strategic studies and IR in general.
