Strategic Optimization of Medium-Sized Enterprises in the Global Market - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Optimization of Medium-Sized Enterprises in the Global Market write by Vemi?, Milan. This book was released on 2018-07-13. Strategic Optimization of Medium-Sized Enterprises in the Global Market available in PDF, EPUB and Kindle. To maintain a competitive edge against other businesses, companies must ensure the most effective strategies and procedures are in place. This is particularly critical in smaller business environments with fewer resources. Strategic Optimization of Medium-Sized Enterprises in the Global Market is a critical scholarly resource that highlights the optimization of management functions, such as working capital and marketing, and how to implement sustainable business management practices in the global world market. Featuring coverage on a broad range of topics such as social entrepreneurship, marketing optimization, and globalization, this book is geared towards business managers, medium-sized enterprises, policy makers, business professionals, and upper-level students seeking current research on the performances of medium-sized enterprises across the world and their broader supply chain.
Optimal Management Strategies in Small and Medium Enterprises
Optimal Management Strategies in Small and Medium Enterprises - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Optimal Management Strategies in Small and Medium Enterprises write by Vemi?, Milan B.. This book was released on 2017-01-18. Optimal Management Strategies in Small and Medium Enterprises available in PDF, EPUB and Kindle. Business sustainability is becoming increasingly difficult amongst the demands of today’s markets. By implementing new and dynamic practices, organizations can optimize their day-to-day operations and improve competitive advantage. Optimal Management Strategies in Small and Medium Enterprises is a key source on the latest innovations in enhancing all main management functions, such as working capital and marketing, and examines how to implement sustainable business management practices. Featuring extensive coverage across a range of relevant perspectives and topics, such as human resources development, market orientation, and knowledge management, this book is ideally designed for business managers, professionals, graduate students, and researchers working in the field of smaller-scale business development initiatives.
A Market-oriented Strategy for Small and Medium Scale Enterprises
A Market-oriented Strategy for Small and Medium Scale Enterprises - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook A Market-oriented Strategy for Small and Medium Scale Enterprises write by Kristin Hallberg. This book was released on 2000-01-01. A Market-oriented Strategy for Small and Medium Scale Enterprises available in PDF, EPUB and Kindle. This paper investigates the economic rationale for intervention in support of small and medium scale enterprises, on both theoretical and empirical grounds. It argues that the justification for SME interventions lies in market and institutional failures that bias the size distribution of firms, rather than on any inherent economic benefits provided by small firms. The role of the state is mainly to provide an enabling business environment that opens access to markets and reduces policy-induced biases against small firms. Governments can accelerate the development of markets for financial and non-financial services suited to SMEs by promoting innovation in products and delivery mechanisms, and by building institutional capacity. Improving the development impact of SME strategies will require much more attention to the monitoring and evaluation of intervention outcomes.
Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities
Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities write by Rahman, Muhammad Sabbir. This book was released on 2018-12-04. Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities available in PDF, EPUB and Kindle. The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer engagement and strategies. Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an essential reference source that provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Featuring research on the assessment of SMEs’ customer service expectation, listening to customers through qualitative research, service quality model and its marketing implications, integrated marketing communications for SME environments, effective service encounters, and relationship developing strategies for SMEs, this publication provides new models for managers, industry professionals, academicians, and researchers.
Small and Medium-sized Enterprises and the Global Economy
Small and Medium-sized Enterprises and the Global Economy - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Small and Medium-sized Enterprises and the Global Economy write by Gerald I. Susman. This book was released on 2007-01-01. Small and Medium-sized Enterprises and the Global Economy available in PDF, EPUB and Kindle. Globalization has jarred the traditional role and competitiveness of small- and medium-sized enterprises. This masterful volume comprises leading scholars, policy makers and business leaders who have new insights and strategies for SMEs creating opportunities rather than being victims of globalization. The result is a breakthrough in our understanding of entrepreneurship in the global context. David B. Audretsch, Indiana University, Bloomington, US and WHU, Germany Small and medium-sized enterprises (SMEs) often have difficulty competing in the global economy unless they collaborate with domestic or foreign partners or with public sector organizations. This book addresses the resource leverage and innovation challenges that increased global trade represents for SMEs. In doing so, it explores how SMEs can become more competitive at home and in foreign markets as stand-alone firms or as members of supplier and customer networks. SMEs are turning increasingly to innovation as a source of competitive advantage in order to protect their home markets and participate in expanding foreign markets. The contributors to this volume leading experts in entrepreneurship, innovation, and international business provide in-depth coverage of the most compelling issues facing SMEs. These include: innovation as a competitive strategy, network dynamics, ways to leverage technology, internationalization, and the role of the public sector in helping SMEs to overcome resource deficiencies. This comprehensive look at SMEs in the global marketplace will be of great interest to academics who study entrepreneurship, innovation, or international business, officials from public sector agencies with responsibility for helping SMEs to internationalize and become more innovative, and senior executives of SMEs or executives of larger companies who are considering collaboration with SMEs.
