Strategic Place Branding Methodologies and Theory for Tourist Attraction - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Place Branding Methodologies and Theory for Tourist Attraction write by Bayraktar, Ahmet. This book was released on 2016-08-15. Strategic Place Branding Methodologies and Theory for Tourist Attraction available in PDF, EPUB and Kindle. Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.
Inclusive Place Branding
Inclusive Place Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Inclusive Place Branding write by Mihalis Karavatzis. This book was released on 2017-11-22. Inclusive Place Branding available in PDF, EPUB and Kindle. Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods – catchy slogans, colourful logos, ‘star-chitects’, bidding for City of Culture status etc. – that are applied as quick-fix solutions regardless of geographical and socio-political contexts. Critical views of place branding are emerging which focus on its unexplored consequences on the physical and social fabric of places. These more critical approaches reveal place branding as an essentially political activity, serving hidden agendas and marginalizing social groups. Scholars and practitioners can no longer ignore the need for more responsible and socially sensitive approaches to cater for a wider range of stakeholders, and which fully acknowledge the importance of resident participation in decision-making. The contributions in this innovative book set out to introduce new critical ways of thinking around place branding and practices that encourage it to be more inclusive and participatory. It will be of interest to researchers and advanced students of branding, critical marketing, and destination marketing as well as critical tourism and environmental design.
Marketing Management in Turkey
Marketing Management in Turkey - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Management in Turkey write by Selcen Ozturkcan. This book was released on 2018-07-30. Marketing Management in Turkey available in PDF, EPUB and Kindle. Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.
Place Branding
Place Branding - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Place Branding write by R. Govers. This book was released on 2016-01-18. Place Branding available in PDF, EPUB and Kindle. The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
Legal and Economic Considerations Surrounding Reproductive Tourism: Emerging Research and Opportunities
Legal and Economic Considerations Surrounding Reproductive Tourism: Emerging Research and Opportunities - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Legal and Economic Considerations Surrounding Reproductive Tourism: Emerging Research and Opportunities write by Paraskou, Anastasia. This book was released on 2017-11-30. Legal and Economic Considerations Surrounding Reproductive Tourism: Emerging Research and Opportunities available in PDF, EPUB and Kindle. Overall, medical tourism has become a robust industry, due to fluctuating health costs in many developed countries. One of the most popular services experiencing a rise as a result of this tourism is assisted reproduction. Legal and Economic Considerations Surrounding Reproductive Tourism: Emerging Research and Opportunities is a pivotal resource that examines the rise in foreign procreative healthcare. Highlighting relevant topics such as assisted reproductive technologies, healthcare management, medical ethical issues, and safety precautions, this is an ideal reference source for all medical professionals, practitioners, academicians, students, and researchers interested in discovering the benefits and concerns that the reproductive tourism sector is currently facing.
