Strategic Winery Tourism and Management - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Winery Tourism and Management write by Kyuho Lee. This book was released on 2016-01-05. Strategic Winery Tourism and Management available in PDF, EPUB and Kindle. Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy presents cutting-edge knowledge and research related to strategic winery tourism and winery management. It highlights the major theories on strategic winery tourism and winery management and encompasses a variety of topics ranging from strate
Strategic Management in the Wine Tourism Industry
Strategic Management in the Wine Tourism Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategic Management in the Wine Tourism Industry write by Javier Martínez-Falcó. This book was released on . Strategic Management in the Wine Tourism Industry available in PDF, EPUB and Kindle.
Global Wine Tourism
Global Wine Tourism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Global Wine Tourism write by Jack Carlsen. This book was released on 2007. Global Wine Tourism available in PDF, EPUB and Kindle. Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.
Wine and Tourism
Wine and Tourism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Wine and Tourism write by Marta Peris-Ortiz. This book was released on 2015-12-01. Wine and Tourism available in PDF, EPUB and Kindle. The aim of this book is to show how wine tourism can be used as a model for sustainable economic development, driving economic growth and social development in some locations. It will explore the interaction between tourism and viticulture in wine tourism destinations, while also explaining some of the repercussions of these activities. This book covers various topics including regional development, environmental management, sustainable viticulture, quality management in wineries and wine tourism routes among others. Wine tourism, which combines two important yet distinct economic activities (i.e., tourism and viticulture), has recently emerged as a new tourism product driven by tourists’ search for new experiences and wineries’ need to diversify their businesses and seek new revenue streams to boost sales. This new form of tourism, which typically takes place in rural areas and which combines wine production with tourist activities, is becoming important for such regions by providing a complementary income source. It provides a model for sustainable economic development for these regions, which for various reasons may otherwise struggle to develop. Featuring cases and business implications from various locations, this book provides an important source of knowledge—both theoretical and practical—suitable to academics, scholars, researchers, and practitioners in the tourism sector and the wine industry.
Management and Marketing of Wine Tourism Business
Management and Marketing of Wine Tourism Business - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Management and Marketing of Wine Tourism Business write by Marianna Sigala. This book was released on 2018-09-02. Management and Marketing of Wine Tourism Business available in PDF, EPUB and Kindle. This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
