Strategies and Tools for Corporate Blogging - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategies and Tools for Corporate Blogging write by John Cass. This book was released on 2007-06-07. Strategies and Tools for Corporate Blogging available in PDF, EPUB and Kindle. If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media? The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.
Strategies and Tools for Corporate Blogging
Strategies and Tools for Corporate Blogging - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategies and Tools for Corporate Blogging write by Gene John Cass. This book was released on 2007. Strategies and Tools for Corporate Blogging available in PDF, EPUB and Kindle. Showing how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment interaction strategies, this book provides tools for companies to interact with customers through blogging communities and to use resources effectively, as well as strategies for writing articles.
Corporate Blogging For Dummies
Corporate Blogging For Dummies - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Corporate Blogging For Dummies write by Douglas Karr. This book was released on 2010-07-13. Corporate Blogging For Dummies available in PDF, EPUB and Kindle. Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.
Maximizing Commerce and Marketing Strategies through Micro-Blogging
Maximizing Commerce and Marketing Strategies through Micro-Blogging - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Maximizing Commerce and Marketing Strategies through Micro-Blogging write by Burkhalter, Janée N.. This book was released on 2015-05-31. Maximizing Commerce and Marketing Strategies through Micro-Blogging available in PDF, EPUB and Kindle. The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business’s strategy. Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.
Blogging All-in-One For Dummies®
Blogging All-in-One For Dummies® - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Blogging All-in-One For Dummies® write by Susan Gunelius. This book was released on 2010-05-11. Blogging All-in-One For Dummies® available in PDF, EPUB and Kindle. A complete guide to creating and establishing your place in the blogosphere! New blogs are being launched at the rate of 175,000 a day. To stand out from the masses, bloggers need the detailed information and advice packed into this all-in-one guide. Here's what new bloggers need to get started and what experienced bloggers need to upgrade and even earn money from their blogs. Eight self-contained minibooks cover joining the blogosphere, blogging software, tools that extend your blog, marketing your blog, microblogging, making money from your blog, corporate blogging, and niche blogging. Blogging is replacing traditional media and gaining credibility; to succeed, bloggers need a greater understanding of blogging basics, tools, and techniques Eight minibooks cover getting started, software, other tools, blog marketing, microblogging (including Twitter), monetizing your blog, and corporate and niche blogging Helps new bloggers become active and productive members of the blogging community Provides vital information for both hobby bloggers and those who want to build a career around blogging Presented in the fun and friendly For Dummies style, Blogging All-in-One For Dummies is a complete reference guide to starting and maintaining a successful blog.
