Strategies of Adaptation in Tourist Communication - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategies of Adaptation in Tourist Communication write by Gudrun Held. This book was released on 2018-01-29. Strategies of Adaptation in Tourist Communication available in PDF, EPUB and Kindle. The papers in this volume study the relationship between language use and the concept of the “tourist gaze” through a range of communicative practices from different cultures and languages. From a pragmatic perspective, the authors investigate how language constantly adapts to contextual constraints which affect tourism discourse as a strategic meaning-making process that turns insignificant places into desirable tourist destinations. The case studies draw on both, in situ interactions with visitors, such as guided tours and counter information, old and new mediatized genres, i.e. guide books, travelogues, print advertising as well as TV-commercials, service web-sites and apps. Despite the diversity of data, one of the common findings in the volume is that staging the sensory ‘lived’ tourist experience is the lynchpin of all communicative practices. Hence, the use of tourism language reveals itself as the mirror of how ‘people on the move’ continuously enact as ‘tourists’ and ‘places’ are constructed as must-see ‘sights’.
Language and Cross-Cultural Communication in Travel and Tourism
Language and Cross-Cultural Communication in Travel and Tourism - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Language and Cross-Cultural Communication in Travel and Tourism write by . This book was released on 2024-09. Language and Cross-Cultural Communication in Travel and Tourism available in PDF, EPUB and Kindle. "This new volume attempts to illustrate how one of the rapidly evolving industries in the world-travel and tourism-has transcended its immediate economic concerns and has become a major signifier for cultural patterns and cross-cultural communications. It discusses the theoretical and scholarly undertakings of tourism that have steadily grown and how the function of language has become the subject of scrutiny in the context of intellectual deliberation vis-áa-vis travel and tourism. Grouped in three sections-Cross-cultural Communication in Travel and Tourism, Narrative of Place and Space, and Travel and Tourism Industry, this volume cross-examines culture and intercultural facets of tourism interactions and focuses on culture as a process or phenomenon engaged in or enacted on by individuals. Drawing on discourse analytics and ethnographic approaches, this volume brings together perspectives from the lived experiences of residents, hosts, and ethnographers to explore the extent to which linguistic and cultural differences are identified, constructed, negotiated, and maintained in tourism encounters. The chapters in this book incorporate global case studies and demonstrate the application of theoretical discourses rooted in various disciplines such as marketing, management processes, literature, media studies, and linguistics. The volume draws on insights from those working across a range of geographic contexts and explores the interplay of these issues in various languages and how ethnic language can be used in tourism interactions. The book also addresses the repercussions of the Covid-19 pandemic on the tourism industry and the simultaneous rise in the influence of social media in the cultural semioscape of tourism"--
Social Media Strategies for Tourism Interactivity
Social Media Strategies for Tourism Interactivity - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Social Media Strategies for Tourism Interactivity write by Ramos, Célia M.Q.. This book was released on 2024-04-15. Social Media Strategies for Tourism Interactivity available in PDF, EPUB and Kindle. The global tourism industry stands at a crossroads, facing unprecedented challenges that demand immediate attention. Despite its undeniable economic significance, the sector has weathered various crises, prompting a critical reevaluation of its traditional modus operandi. Decision-makers grapple with the urgent need for a transformative approach, questioning how best to navigate the complex web of issues threatening the industry's stability. The convergence of evolving tourist behaviors, uncertainties related to new trends, and the escalating pressure for sustainability creates a pressing need for collaborative, tech-driven strategies to reshape the future of tourism management. Social Media Strategies for Tourism Interactivity emerges as a pivotal resource in this tumultuous landscape. Within the pages of this book, a strategic guide unfolds for decision-makers seeking to thrive in the face of challenges. By delving into the current trends of cooperative competition among traditional micro, small, and medium-sized enterprises (TSMEs), the book advocates for a transformative approach that leverages technological advancements and digitalization. It explores how these strategies can lead to more efficient resource utilization, rapid adaptation to changing tourism demands, and a sustainable balance that aligns with contemporary concerns. In the context of rapid change, this book becomes an essential tool, offering practical and visionary solutions for the substantial challenges of the tourism industry.
Marketing Communications in Tourism and Hospitality
Marketing Communications in Tourism and Hospitality - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Marketing Communications in Tourism and Hospitality write by Scott McCabe. This book was released on 2009. Marketing Communications in Tourism and Hospitality available in PDF, EPUB and Kindle. "How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge?" "Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context."--BOOK JACKET.
Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries write by Santos, José Duarte. This book was released on 2019-08-30. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries available in PDF, EPUB and Kindle. The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.
