Strategy in Airline Loyalty - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Strategy in Airline Loyalty write by Evert R. de Boer. This book was released on 2017-10-09. Strategy in Airline Loyalty available in PDF, EPUB and Kindle. This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.
The Smart Travelista's Guide
The Smart Travelista's Guide - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook The Smart Travelista's Guide write by Linda King. This book was released on 2021-02-28. The Smart Travelista's Guide available in PDF, EPUB and Kindle. Are you a traveller who loves money-saving books? Want to know how to build airline loyalty points quickly? Then this book is for you. Buy it now. The Smart Travelista's Guide: How to increase your airline loyalty points & fly for free, shares the insider tips and secrets to increasing your airline loyalty points. Understand your airline loyalty program and make it work for you. You can earn loyalty points without having to fly. Take advantage of everything available to earn points. This easy-to-follow guide will take you step by step in selecting an airline loyalty program, how to maximise your points and booking your free flight. Each chapter in the book will provide you with new insights, tools, and strategies to build those airline points quickly. It's simple when you know how. Airline loyalty programs featured in the book: AAdvantage - American Airlines Aeroplan - Air Canada Airpoints - Air New Zealand Executive Club - British Airways Flying Blue - Air France/KLM KrisFlyer - Singapore Airlines Qantas Frequent Flyer - Qantas Skywards - Emirates Velocity Frequent Flyer - Virgin Australia Ready to take the next step? Buy yourself a copy of this ultimate airline loyalty points guide now. It will be the best money you have spent this year. Are you ready to be a Smart Travelista?
Mileage Pro The Insider's Guide to Frequent Flyer Programs
Mileage Pro The Insider's Guide to Frequent Flyer Programs - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Mileage Pro The Insider's Guide to Frequent Flyer Programs write by Tim Winship. This book was released on 2005. Mileage Pro The Insider's Guide to Frequent Flyer Programs available in PDF, EPUB and Kindle.
Loyalty Management in the Airline Industry
Loyalty Management in the Airline Industry - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Loyalty Management in the Airline Industry write by Ben Beiske. This book was released on 2002-05-29. Loyalty Management in the Airline Industry available in PDF, EPUB and Kindle. Inhaltsangabe:Abstract: This report will demonstrate the importance of Loyalty Management in the competitive environment of the airline industry and will show that a successful approach to Loyalty Management consists of three different, interlinked aspects. These three pillars are Customer Service, Frequent Flyer Programs, and Complaint Management; their interdependence will be analysed in depth, with special attention given to the perceived importance of Frequent Flyer Programs. Findings from a detailed literature review and a survey show that customers do indeed perceive these issues as vital with regards to their loyalty towards a particular airline. It was found that Customer Service can be regarded as the foundation for Loyalty Management; it can help an airline to gain competitive advantage by setting it apart from its competitors. Frequent Flyer Programs, if implemented and run properly, can provide the customer with added value. As such, they compliment Customer Service and can help to increase overall loyalty. Additionally, Complaint Management was found to be gaining importance among airlines. The number of complaints was shown to be rising gradually, stressing the growing significance of efficient Complaint Management and its strong after-effect on customer loyalty. Inhaltsverzeichnis:Table of Contents: 1.INTRODUCTION6 1.1AIM AND OBJECTIVES OF THE REPORT7 1.2TERMINOLOGY9 1.3BACKGROUND INFORMATION: LOYALTY MANAGEMENT9 1.3.1DEFINITIONS9 1.3.2TRADITIONAL MARKETING AND LOYALTY MANAGEMENT10 1.3.3IMPORTANCE OF LOYALTY MANAGEMENT12 1.4CHARACTERISTICS OF THE AIRLINE MARKET13 1.4.1AIRLINE INDUSTRY ANALYSIS - STEEPLE13 1.4.1.1Social13 1.4.1.2Technological14 1.4.1.3Economical14 1.4.1.4Environmental14 1.4.1.5Political15 1.4.1.6Legal15 1.4.1.7Ethical15 1.4.2CONSOLIDATION IN PRACTICE: BRITISH AIRWAYS16 1.4.2.1British Airways and KLM16 1.4.2.2British Airways and American Airlines18 1.4.3THE CURRENT AIRLINE SITUATION19 2.LITERATURE REVIEW22 2.1CUSTOMER SERVICE22 2.1.1BACKGROUND INFORMATION23 2.1.1.1Singapore Airlines23 2.1.2REVELATION OF DISSATISFACTION24 2.1.3EMPLOYEES25 2.1.4COMMUNICATION25 2.1.5THE CUSTOMER26 2.1.5.1Customer Requirements26 2.1.6SERVICE QUALITY27 2.1.6.1Quality and Retaining Customers28 2.1.7ORIENTATION OF COMPANY29 2.1.8CONCLUSION CUSTOMER SERVICE29 2.2FREQUENT FLYER PROGRAMS31 2.2.1BACKGROUND INFORMATION31 2.2.1.1Statistics Frequent Flyer Programs32 2.2.2CRITICAL SUCCESS FACTORS [...]
Harvard Business Review on Increasing Customer Loyalty
Harvard Business Review on Increasing Customer Loyalty - read free eBook in online reader or directly download on the web page. Select files or add your book in reader. Download and read online ebook Harvard Business Review on Increasing Customer Loyalty write by Harvard Business Review. This book was released on 2011. Harvard Business Review on Increasing Customer Loyalty available in PDF, EPUB and Kindle. How do you keep your customers coming back - and get them to bring others? This collection of HBR articles helps you: turn angry customers into loyal advocates; get more people to recommend you; boost customer satisfaction by satisfying your employees; and, focus on profitable customers - whether they're loyal or not.
